'Net Features

The Magazine For Website Success

Tailoring Your Site for Visitor Approval: 4 Tips for SEO Success

By Kevin Gamache, Wire Stone Your website can have the most compelling content, the most inviting visuals, the most insightful user interface – and yet it can fail to deliver the impact you’re looking for because it’s...

How Does Google Handle new GTLDs?

Will the new top-level domains have an impact on search? Google published information last week which sheds some light on how the search engine will handle the new domains , and it should help resolve webmaster questions and eliminate...

Return Path Offers Insights Into Consumer Purchase Behavior

Return Path is providing marketers with purchase behavior and market trend data thanks to the launch of the company’s newest Data-as-a-Service solution called Consumer Insight. Consumer Insight makes email data on more than 2...

Obtaining EU Visitors' Consent Required for AdSense Publishers

Those responsible for website monetization were caught by surprise this week. Google announced a relatively major change to its user consent policy which will affect publishers using Google products and services including Google AdSense...

Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile

Web workers will likey see more integrated product suites for their mobile initiatives in the near future. Mobile marketing platform TUNE, for example, recently announced the acquisition of Artisan Mobile, a provider of solutions for...

Integrate Engaging Content from Playbuzz for WordPress

A new WordPress plugin from Playbuzz will enable WordPress users to embed content items such as trivia and personality quizzes, surveys, lists and polls into their websites. In a digital age where engagement and shareability are highly...

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Leveraging Weather Data with AccuWeather

Weather plays a vital role in the digital experience and if you can manage to capitalize on that data your enterprise will be better off for it. Weather information and digital media provider AccuWeather announced a commercial weather...

Teachers Grade Retailers on the Discounts They Offer

Back-to-school shopping is in full swing, and American parents are expected to spend nearly $25 billion for their kindergarten through 12th grade students. A new survey from SheerID - a service that verifies eligibility of discounts...

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Location Targeting for Mobile Ad Campaigns is Pretty Much the Norm

Last year, Google released a study that showed the impact of mobile on local businesses, and the results are starting to show in everyday marketing. Data such as "50 percent of consumers who conducted a local search on their smartphone...

Teespring & Payoneer Partner for Greater Gobal Payments

Online payments company Payoneer, which specializes in cross-border payments, will be providing its global payment services to e-commerce platform Teespring. Teespring is a unique solution, handling all the critical aspects of bringing...

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What Makes For An Awesome E-Commerce Website?

It's not an easy answer; one person's perfectly "awesome" website is for another a digital fixer-upper. Outdoor retailer Moosejaw just re-launched a new version of its e-commerce site, incorporating numerous new features...

The Case for Holiday-Themed Emails

From back-to-school to New Year's, there's a reason for retailers to get into the holiday spirit. A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to 15.1 percent in 2014...

Back-In-Stock Emails Have Their Moment

Retailers who saw increases in email conversion rates and revenue per email sent in Q2 2015 are not alone. Listrak reports that there were significant increases in average conversion rates for all retail email campaigns on its marketing...

Sailing Through to Better Omnichannel Marketing

Omnichannel personalization and marketing company Sailthru has unveiled its official integration with hybris software, which makes it easier for retailers to manage data collection, build a single customer view and drive revenue through...

3 Top Rules for Subscription Management

Subscription services like Netflix, Amazon Prime and Birchbox have quickly become household names and left consumers craving unique and valuable commerce experiences from every seller. The challenge in succeeding with subscription...

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