Posts tagged b2b RSS

Real-Time Web Personalization for B2B

Web personalization solution Evergage has released a new capability that will enable B2B companies to deliver relevant experiences by detecting a visitor's company and industry information. Utilizing multiple IP data sources and...

A New Look to Wholesale Websites

Wholesalers and distributors often have a tough time on the Web. They must cater to a B2B audience, while creating a B2C-like experience that many of their buyers are accustomed to. PAG Leisurewear , one of the United Kingdom's...

B2B SMBs Need Better CTAs

Small businesses are losing valuable revenue generating opportunities because of their poor website strategies, according to a new study released by Online Marketing Coach. The Small Business B2B Call to Action study examined 200 U...

The B2B Customer in Focus

It is important for B2B companies to understand the unique habits of their customer base so that they can refine their marketing strategies accordingly. Luckily, a new study from ExactTarget and Pardot is shedding light on the subject...

B2B Online Commerce: Breaking Down Barriers

B2B online commerce continues to grow at a tremendous pace. According to a recent report from Forrester Research, in 2009 – the latest year for which data was available – the U.S. Census Bureau reported that B2B online commerce totaled...

B2B Metrics Aren't Measuring Up

A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...

Digital River Offers B2B Ecommerce Solution

Selling directly to business buyers has increased margin efficiency and produced renewal rates of 30 percent for many ecommerce companies. The new cloud-based, business-to-business solution from Digital River enables merchants to sell...

Understanding Web Analytics Satisfaction

According to a report by B2B, only 6 percent of companies are very satisfied with the ROI of their Web analytics. “This is due to the fact that the majority do not know how to analyze the data being provided by their analytics...

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