Posts tagged yume RSS

A "Social" Pre-Roll from YuMe

Video advertising provider YuMe released a new product feature which it hopes will work to increase the brand engagement factor of video ads. The new YuMe pre-roll ad (see below) enables brands to select up to three optional links...

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Online Video Producers, Advertisers at Odds

While there is no doubt that online video is a booming industry, just how that video is used as a marketing tool is much less clear -- particularly between video producers and advertisers. Research from DIGIDAY and YuMe (a video ad...

YuMe Manages Excess Video Ad Inventory For Microsoft

Video advertising network YuMe announced that it has been selected to support Microsoft's existing video advertising services. Scheduled to begin this summer, YuMe will provide video advertising network management capabilities...

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