Posts tagged a_2f00_b testing RSS

Mobile A/B Tests Get an Engaging Twist

A/B tests are good for analyzing specific goals within mobile apps, but a new engagement scoring feature in A/B testing from Swrve is providing brands with even deeper insights. The mobile app relationship marketing provider is helping...

Tips to Improve PPC Campaigns and Reduce Cost Per Click

:: By Travis Bliffen , Stellar SEO :: Pay per click advertising can be an effective method of driving traffic instantly to your website or blog. In case you are new to PPC advertising, it is a method in which you create ads, select...

Artisan Increases Mobile App’s Usage Rate by 22%

Is your brand’s mobile app usage stagnant? If so, it might be time to conduct some testing in order to discover what aspects of the app need improvement. For example, mobile app “ A View From My Seat ”, chose to leverage...

Master List of Testing Tools

Regardless of how talented your digital design team may be, it is always important to leverage testing tools to guarantee that your website is running at peak performance. Luckily, there is a plethora of testing tools available, which...

Eloqua Adds Data-Driven Targeting to Lead Collection Tools

In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, marketing automation software company Eloqua has teamed up with the dynamic targeting and testing platform Get Smart Content...

5 Key Areas to Test on Your Website

There are a lot of elements that you can test and tweak on a website, and depending on what type of site you run, the importance of those elements varies. That being said, there are some general aspects of a website that always have...

Site Testing – The Gift That Keeps Giving

Not until Vegas.com enlisted SiteSpect to run some simple tests did the travel/destination website realize how much revenue it was losing because of its mobile strategy. Within a month and a half, Vegas.com had a new plan in place...

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