Posts tagged acquisition RSS

Walking the Talk of Consumer-Centricity

More than 80 percent of marketers plan to shift budgets to be more consumer-centric in 2015 according to a new study from Leapfrog Marketing Institute. The study indicated that marketers will redirect their spending from channel- or...

Yelp Bolsters Its Platform with Eat24 Acquisition

Yelp is ramping up its platform with its latest acquisition of Eat24, which is a Web and app-based online food ordering service. Through the acquisition, Yelp will drive daily engagement in the restaurant vertical and plans to expand...

Demandware Advances its One Platform Strategy with Acquisition

Enterprise cloud commerce solutions provider Demandware has agreed to acquire Tomax, which is a cloud software company that provides an integrated solution for retail point-of-sale (POS) and store operations. Through the acquisition...

Epicor to Acquire ShopVisible

Software and retail solutions provider Epicor Software Corporation has agreed to acquire popular e-commerce solutions provider ShopVisible. The acquisition, which is expected to close by the end of 2014, will help Epicor expand its...

Millennial Media Completes Nexage Acquisition

Millennial Media is expanding its supply-side platform (SSP) capabilities with its completed acquisition of Nexage. With the acquisition , Nexage will become the core of Millennial Media’s Platform business, which includes monetization...

Twitter Looks to the Future of Social Commerce

Facebook isn’t the only social network looking to make a splash in the social commerce industry, as Twitter has announced that it recently acquired payments infrastructure company CardSpring. CardSping helps merchant work with...

LinkedIn Links Up with Bizo

LinkedIn has entered into an agreement to acquire Bizo, which will help the social network strengthen its B2B marketing platform for brands. The acquisition is currently valued at approximately $175 million and is expected to close...

Socialbakers Bolsters its Platform with New Acquisition

Popular social media analytics company Socialbakers is bolstering its platform with the company’s acquisition of EdgeRank Checker, a provider of social analytics for Facebook’s News Feed. Through the acquisition, Socialbakers...

Perfect Audience is the Perfect Acquisition for Marin Software

Online advertising management platform Marin Software is looking to expand its cross-channel capabilities with the company’s recent acquisition of Perfect Audience. Perfect Audience is a display and social retargeting platform...

Rakuten Gives Marketers a Better View into Channels

Rakuten Marketing is helping marketers get a better view into all of their channels, thanks to a new acquisition of UK-based technology company DC Storm . DC Storm provides digital marketers with an omni-channel attribution, measurement...

App Annie Acquires Distimo

App Annie is looking to spruce up its mobile analytics platform, as the company has raised a $17 million round of funding and made its first acquisition. App Annie acquired Distimo, which is a mobile analytics company. Through the...

Customer Acquisition Snapshot; Organic Search, Email Top Social

Perhaps the reason that new media types obsess over customer acquisition is because it's still quite a mystery and in a very dynamic landscape. Google makes hundreds of algorithm changes every year, new ad networks and formats...

Rackspace Adds to Developer Toolset

Cloud hosting provider Rackspace has acquired Exceptional Cloud Services in a move to enhance its toolset for developers deploying and managing applications in the open cloud. Through the deal, Rackspace will expand its developer...

Groupon Lands a Savory Platform

Groupon is sinking its teeth into the restaurant industry with its recent acquisition of Savored , which is a platform that enables diners to make free online reservations and pay lower prices at restaurants across the United States...

Google Catches Fire in Social Media

Google is getting even more serious about social. The search engine giant recently announced its acquisition of Wildfire , a popular social media marketing platform. The ultimate goal of this acquisition, according to Google’s...

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