Posts tagged acquisition RSS

Customer Acquisition Snapshot; Organic Search, Email Top Social

Perhaps the reason that new media types obsess over customer acquisition is because it's still quite a mystery and in a very dynamic landscape. Google makes hundreds of algorithm changes every year, new ad networks and formats...

Rackspace Adds to Developer Toolset

Cloud hosting provider Rackspace has acquired Exceptional Cloud Services in a move to enhance its toolset for developers deploying and managing applications in the open cloud. Through the deal, Rackspace will expand its developer...

Groupon Lands a Savory Platform

Groupon is sinking its teeth into the restaurant industry with its recent acquisition of Savored , which is a platform that enables diners to make free online reservations and pay lower prices at restaurants across the United States...

Google Catches Fire in Social Media

Google is getting even more serious about social. The search engine giant recently announced its acquisition of Wildfire , a popular social media marketing platform. The ultimate goal of this acquisition, according to Google’s...

Microsoft Gains Ground with Skype Acquisition

Microsoft’s $8.5 billion acquisition of Skype was the company’s largest ever, and while most observers are reserving their final judgments, the move makes sense on a lot of levels. More than 170 million levels, actually...


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