Posts tagged adcenter RSS

Bing Ads Loosens Normalization Policies

Moving campaigns from one online advertising platform to the next can be maddeningly complex. On the Bing Ad Center platform in particular, any number of problems are routine; none more dreaded than the duplicate keyword error. In...

Bing Adds Functionality to Sync Results in Ads Editor

Bing announced that users of its Bing Ads Editor will soon have some new capabilities at their disposal with the introduction of an enhanced sync result window. Advertisers using Bing's Ad Editor will be able to see how many changes...

No More Gender or Age Targeting in adCenter

For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers...

Finding Lost Impressions with Share of Voice Metrics

In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now...

Microsoft Adcenter Updates for January 2012

Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...

adCenter Gets Trendy with Analytics

If you’re using Microsoft adCenter and think that it can be a bit difficult to understand exactly how your campaigns are performing, you’re not alone. Never fear, however, as Microsoft has heard your concerns and decided...

Bing adCenter Radius Targeting

Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...

Matching Logic in Bing adCenter

Last week Bing announced that the ad matching logic used in Microsoft Advertising adCenter has been updated. Advertisers bidding only on the singular or only on the plural form of a keyword, adcenter will serve ads for both singular...

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Microsoft adCenter Upgrades

Microsoft made several noteworthy upgrades to its adCenter advertising platform this past weekend. In addition to a new interface, changes include: - Campaign Management : Advertisers now have the ability to pause and resume ads and...

Moving Into adCenter

Perhaps signifying the beginning of a shift away from Google AdWords (albeit only a modest one), PPC management firms are supporting their clients wishes and looking for alternatives outlets of paid traffic. Case in point, Acquisio...

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