Posts tagged advertising RSS

Seamlessly Test Your In-App Experience

It’s no secret, consumers love their mobile apps. In order for marketers to maximize the effectiveness of their apps they must be able to test new layouts and features seamlessly and monitor the performance of their changes....

Search Marketing vs. Newspaper & TV – Which Should You Invest In?

:: By Travis Bliffen, Stellar SEO :: As a business owner, marketing director or anyone who has a say in how your marketing budget is allocated, it is important to understand which channels will yield the highest return and what the...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be. It's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Social Marketing Gets Easier for Small Businesses

Small businesses are at an inherent disadvantage to large corporations in a variety of fashions, especially in terms of money, which forces them to be creative with their small budgets. One company helping small businesses get the...

Twitter Speeds Up the Promoted Tweet Process for SMBs

Twitter is busy rolling out updates this week. First the social network introduced Syndicated Promoted Tweets , and now it's unveiling a feature called “Quick Promote.” With Quick Promote , small and medium-sized businesses...

Is Google Showing Cracks in its Search Armour?

As marketers look to start the new year off on the right foot they must understand how consumers are viewing their ads. IgnitionOne , a provider of digital marketing solutions, has released their latest report which details digital...

As Mobile Activity Increases So Does the Need for Mobile Ads

As consumers turn to their mobile devices for more daily activities, mobile companies are taking financial advantage of the increased activity and engagement through ads . MeetMe , a public market for social discovery, has announced...

Inside the RTB Ecosystem with Pixalate's Global Seller Trust Index

Programmatic advertising is one of those tactics that is shaping the 'Net as Web professionals know it, making it important for brands to know who the key players are and how they compare. In the age of real-time bidding, that's...

Mobile Trends to Look for in 2015

As consumers continue to increasingly use their mobile devices for e-commerce purposes marketers must adapt. UpSnap , a provider of mobile advertising solutions, has released its top predictions for the mobile space in 2015. According...

Twitter Unveils New Targeting Feature

Twitter has introduced a new way for advertisers to target consumers with the launch of a feature called “tailored audiences from mobile apps.” This new targeting feature enables advertisers to create audience segments...

Facebook Extends Advertisers Mobile Options

With the holiday season in full swing, advertisers looking to spread their message on the popular social network Facebook will notice a few changes to their mobile ad options. First, the social media juggernaut announced that marketers...

Twitter Offers New Social Commerce Feature

Twitter has unveiled a new feature that aims to help merchants increase conversions through the social network. The feature, dubbed Twitter Offers , enables advertisers to create card-linked promotions and share them on the social...

A Comparison of Chinese and U.S. Mobile Habits

The Internet has transformed the world into a true global community and professionals are constantly looking for ways to capitalize on the diverse community. A new research study from the IAB and IAB China titled “ The IAB U...

Is Your Traffic Being Diverted by Paid Search Ads?

Companies count on their signature products and services to draw crowds into their brick-and-mortar stores as well as Web traffic to their websites. However, when their trademarks and signature products are being used in other vendors...

Big List of Free Keyword Tools - 2014 Edition

While the term many be unfamiliar to much of the general public, keywords are one of the most important pieces of a website. Not only do keywords alert consumers as to the content on the page but they also tell search engines what’s...

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