Posts tagged advertising RSS

Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

Programmatic with Publishers in Mind

Programmatic has captured the attention of digital advertisers and is quickly becoming the primary way advertising is bought and sold. OpenX just launched Real-Time Guaranteed (RTG), a solution to enable direct, guaranteed deals executed...

Integrity of In-App Mobile Ad Inventory in Question

Advertisers thinking of increasing their mobile advertising budgets might want to rethink those initiatives. Ad-fraud detection and prevention firm Pixalate's recent Mobile Sellers Trust Index shows that upwards of 38 percent of...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

Automated Rules for Better Bing Ads

Bing Ads recently announced the release of Automated Rules, providing advertisers the ability to schedule and automate many important campaign management operations. In its first iteration, advertisers will be able to automate campaigns...

Don't Guess How Budget Changes Impact ROI

Cross-channel performance advertising solution Marin Software has launched a new tool that will enable marketers to predict their daily and monthly search spend, levels, forecast revenue, and optimize budgets for their paid search...

Performance Ads Come to eBay

eBay announced it is launching a new seller advertising service that will be available exclusively for items bought and sold on the platform. eBay sellers will only pay for advertising their listings when an item is clicked and purchased...

What IS an Online Video Ad View?

Opinions vary on what qualifies as an online video ad view. According to a recent consumer survey conducted by STRATA, the ad industry's current definition of online video "view" does not allow enough time for three-quarters...

Consumers Embrace Ads in Original Digital Video Programming

As major Internet companies like Yahoo, Amazon and Hulu wade into the waters of original digital video programming, the Interactive Advertising Bureau ( IAB ) has recently released their latest report on the state of online video viewing...

HTML5 Ad Platform Aims to Ease Creation Process for Non-Coders

With mobiles booming popularity among consumers advertisers are constantly looking for new ways to leverage mobile devices to communicate with their consumers. Sizmek , an open ad management company for multiscreen campaigns, has recently...

Eliminate Fraudulent Ad Impressions

Security is one of the most daunting challenges for businesses today. Maxifier , a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory...

Targeting In-Store Consumers through Guest Wi-Fi

With more and more consumers using their mobile devices in-store to compare prices and search for deals on similar products, brands are searching for ways to entice these consumers to put their phones down and make a purchase. Cloud4Wi...

Google Unveils Dynamic Structured Snippets for Search Ads

To help search marketers in their quest to reach as many consumers as possible, Google Ads has introduced a new feature called dynamic structured snippets. Through the new feature, paid ads on Google search engine results pages (SERPs...

Twitter Enables Advertisers to Target Users Via Off-Site Activity

To help advertisers make better use of their digital efforts, social networks are constantly updating their ad programs to make their offerings more robust. Twitter has announced a path for advertisers to reach new consumers from audiences...

Instagram's Ad Carousel Format in Focus

As brands look for new and improved ways to communicate with their consumers on social media , networks are constantly releasing new features and programs to help them in their never-ending quest. Instagram has announced changes to...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter