Posts tagged advertising&pageindex=19 RSS

LeadPile MicroClick Ads

Lead exchange vendor Leadpile announced today the launch of its new "MicroClick" ads, small one-page websites that open a new window after a user mouses over a text link ( see below or the live examples here ). The program...

In-Game Banner Advertising: BioGuard Belly-Flop

Just in time for summer, integrated marketing communications agency, Fletcher Martin launched an interactive banner-ad game to entice consumers into demonstrating their best belly flop online while introducing them to BioGuard.com...

Local Online Advertising Tips

As small business owners become aware of the cost-effectiveness and other benefits of local online advertising over advertising in traditional media outlets, their curiosity is often tempered by their unfamiliarity with this form of...

Marchex Launches Adhere Channel

Local search and advertising company Marchex today announced the launch of Adhere, a pay-per-click advertising service that provides advertising and agencies the ability to receive placement on hundreds of premium publisher Web sites...

Ad Platform For Social Media

Sometrics today launched a free ad serving technology specifically engineered for the social web. The platform incorporates social targeting capabilities that help developers monetize the social web and increasing revenue by targeting...

Local Search Heating Up?

Local search site and ad network Local.com announced record search and traffic for May 2008. The Local.com site and its Local Connect™ network received a total of over 16 million monthly unique visitors (MUVs) in May, up from a record...

TextAdMarket - Are You Enticed?

Text link advertising has gotten a bad wrap. When Google began penalizing sites which utilized this form of advertising, the entire SEO industry took a pretty substantial hit when it came to credibility. When all you have to do is...

Local Thursday : Google Maps For New Local Business

As more and more people look online first for finding goods and services from local businesses, it is essential that your business not only has a website with the information they seek for influencing their purchasing decisions, you...

Mogulus Gets Google Overlay Ads

Starting tomorrow (May 29th, 2008) all free Mogulus accounts will see Google overlay advertisements displayed within their videos channels and embedded on Mogulus players. Despite Mogulus Pro not being available by credit card on the...

Live Search Cashback From Microsoft

Microsoft announced a new search service and advertising model yesterday which is receiving an immense amount of attention in both the Web user and Internet advertising space. Live Search Cashback is based at least in part on technology...

Google Opens Content Network to Third Parties

Google announced it will begin accepting third-party advertising tags on the Google content network (Adsense) in North America. This will enable advertisers to work with approved third parties (see below) to server and track display...

Paid Search, Traffic Syndication and the Big Three

One of the main misconceptions those new to PPC advertising have is that where they place their budget is the source of the traffic. In reality, most paid search solutions utilize some syndication sources to increase the total number...

Ad Unit and Rich Media Creative Guidelines

The Interactive Advertising Bureau (IAB) announced the release of some Revised Ad Unit and Rich Media Creative Guidelines, which is expected to eliminate "points of friction" in the online ad buying process. The guidelines...

Five PPC Ad Tips to Drive Traffic and Maximize ROI

Localized Pay Per Click (PPC) advertising is another Internet marketing strategy that you can use to get your business noticed online, drive targeted traffic to your site, and increase your brand awareness in your community. If you...

Google Will Track Skipped Video Ads

Google has apparently submitted a U.S. patent for a technology that would show when a video ad was skipped by a user. Clearly Google, and the rest of the online video word are skeptical about the effectiveness of video advertising...

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