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eZanga Strengthens Service Offerings

Online advertising and services company eZanga.com, Inc. announced the selection of HostMySite.com (a dedicated web hosting service provider charged with managing eZanga's infrastructure) and Pantherexpress.com (a high performance...

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Local Online Advertising : Don't Forget The Travelers!

Local online advertising is designed to target and deliver local customers to your site and your door but don’t forget that your local advertising can reach much farther than across town! One of the ways to keep your local online advertising...

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AdStation PPC Affiliate Network Opens

Adknowlege announced this week at Ad:tech the public release of AdStation.com , a PPC affiliate network that was previously only available by private invitation. AdStation allows publishers to select offers in two ways - 1) publishers...

AdBrite Launches OTX

AdBrite has launched the Open Targeting Exchange (OTX) , a marketplace for advertising networks and publishers. When a page is viewed on a publishers site, OTX scans "multiple eligible targeting algorithms" to determine the...

Creative Solution Showcase - BGT Partners

What does a great website or effective interactive campaign actually look like and how does it function? Great question! The Internet Advertising Competition (IAC) Awards (produce by the Web Marketing Association) is an excellent place...

SuperPages Lets Businesses Reply to Consumers

Local search and local advertising have been at the forefront of many Web promotion discussions recently. SuperPages must have heard them loud and clear as they are now enabling local businesses to interact with their customers and...

Local Thursday: Local Pay Per Clicks Techniques

Using local Pay Per Click (PPC) advertising is a very dynamic and cost-effective way to drive local business to your website and your door. But in order to be successful with local PPC and save money at the same time, you’ll have to...

What Distinguishes Online Banner Advertising?

Display advertising has always intrigued online marketers. It's appealing as it carries great potential to brand our companies and when you've got a banner campaign that works, they can really generate the clicks - whether...

Google Releases Ad Manager

Fresh off the completion of their Doubleclick deal, Google has released Ad Manager . The system is designed to help publishers manage ad placement, pick the highest-performing ads and fill unsold inventory - essentially offering an...

Ads for Adobe PDF (YPN) Open

Yahoo announced last week that the Ads for Adobe PDF Powered by Yahoo! service is now officially up and running. Website Magazine tried out the service a few months back and by all accounts it worked pretty well in terms of creating...

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Page Depth: Measuring PPC Traffic Quality

You are spending money on PPC advertising, but are those visitors real? Do you genuinely have some hot prospects on your website or are you just accepting automated traffic that will never convert into an actual sale? What's a...

Google Wants Your Video (Ads)

Google began testing video ads in its search results this week - taking a big leap away from the minimalist approach that made it so popular. Advertisers will be given the option of running video links under traditional text advertising...

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In a Recession, Online is the Place to Be

According to the International Data Corporation (IDC), online advertising grew 27 percent last year - good news as fears of an all-out recession grow. "We think there will be some effect on ad spending overall, but we think online...

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Social Applications: Monetize and Advertise

Cubics.com , a social advertising network that is displaying 2 billion ads each month through social applications, announced that it will be supporting the newly released MySpace API. Just like Facebook, Developers can use Facebook...

AdMob Mobile Expansion Signals Industry Growth

AdMob may be a relatively new kid on the block, founded in January 2006, but they are already making a big splash in the mobile marketplace and their expansion signals a big shift in marketers' focus on the mobile ad market. AdMob...

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