Posts tagged advertising&pageindex=4 RSS

Is Behavioral Advertising No Longer Cool?

It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....

Paid Search for Brick & Mortar Advertising

Businesses with an offline presence (and yes, they still exist) may still be hesitant to advertise with paid search campaigns because the ability to measure performance and obtain ROI data as it relates to driving brick and mortar...

Tracking Multiple SubIDs for Mobile Marketing

Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly...

Smarter Commerce Delivers Intelligence to CMOs

IBM continues to aim high with its digital marketing software, releasing some new products as part of the company’s Smarter Commerce initiative. The new software and services, announced during the Smarter Commerce Global Summit...

Report Puts Facebook, Google Ad Values on Display

SEO software provider WordStream has released new research comparing the value of Facebook advertising to Google’s Display Network – the portion of Google’s advertising business that allows advertisers to place display...

Three New Additions to the Adobe Marketing Suite

At this week's Adobe Digital Marketing Summit in London, hot on the heels of the release of Creative Suite 6 and the Creative Cloud, the software company announced three new products. Each release is aimed at helping marketers...

Facebook Social Ads Booming

There are some naysayers when it comes to social advertising on Facebook, but advertisers investment in the channel seems to be paying off, at least according to research from ad management platform Marin Software . According to Marin...

Examining Affluent Males’ Web Preferences & Behaviors

Knowing your audience is one of the fundamentals of success in digital marketing – or any marketing, for that matter. And while their reputation may be battered and bruised in the wake of the 1 percent ruckus, marketers consistently...

Tracking the Behavioral Targeted Ad Debate

The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...

Microblogging Site Tumbling into Ad Sales

The popular microblogging site Tumblr will start selling advertising space next month. The blogging site’s CEO David Karp made the announcement at the Ad Age Digital Conference in New York. The announcement was somewhat surprising...

Search Still Drives Ad Spend, Social Emerging

What ad channel provides the biggest bang for your buck? Come on, you know. That’s right – search! Adobe just released data showing that search-based digital advertising still remains the biggest driver of ROI for marketers...

BigDoor Offers New Gamified Rewards Program

Gamification is currently one of the hottest online marketing trends because it has proved to be a highly effective method for engaging website visitors. Leading gamification platform provider BigDoor has unveiled a new Gamified Rewards...

Here Come the Sponsored Tweets

Is the Twitter-verse ready for more in-stream ads? Well, ready or not, here they come. Self-serve advertisements from Twitter were announced yesterday for a limited number of the 10,000 American Express cardholders that signed up back...

AdWords Refines Display Ad System

AdWords advertisers running display campaigns have been using a system that was designed for search-based advertising, and doing so for many years. It's worked well but according to an announcement made today, Google is preparing...

LiveRail Integrates TRUSTe for OBA Compliance

The mere presence of behavioral advertising continues to rile privacy advocates, but some interesting solutions are emerging which aim to help companies at least more effectively communicate their privacy practices to consumers. Online...

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