Posts tagged adwords&pageindex=2 RSS

Google Trusted Stores Retooled for the Holidays

Internet merchants participating in Google's Trusted Stores program will have a slight advantage this Cyber Monday - and through the 2013 holidays. Last week Google indicated that its Trusted Stores offering, which launched last...

Can You Hear Me Ka-Ching Now? Calls as Conversions Come to AdWords

Google announced at the beginning of October that phone calls would soon be added as a conversion type within AdWords and that day has finally come. The mobile click-to-call ads will now be shown in the regular Conversion columns....

Adwords Shopping Campaigns Makes PLAs a Breeze for Internet Retailers

Right in time for the holiday season, Google has up and introduced a new campaign type for product listing ads (PLAs) that should make it easier for merchants to connect with their consumers when promoting products on Google and obtain...

Google Gets Hyper-Localized With Web & Mobile Shopping

Google recently released two new features that will likely send shockwaves through the e-commerce and digital marketing communities. The first e-commerce game changer is the upcoming global availability of Product Listing Ads for local...

AdWords New Bid Simulator Feature Estimates Conversions

In addition to receiving data on clicks, impressions, and cost estimates, AdWords advertisers can now also see estimated conversions through its Bid Simulator tool. The Bid Simulator tool estimates what advertisers results could have...

Bid Adjustment Reports for Adwords Enhanced Campaigns

Google’s Enhanced Campaigns went live this week and all seems relatively quiet on the digital frontlines – translation: nobody’s panicking (at least not yet). Today Google and its Adwords team announced a new feature...

Remarketing In Adwords Arrives for Internet Retailers

Google has been on rapidly releasing new advertising related features and functionality this month. Last week it announced enhanced sitelinks and inventory aware campaigns and now it's offering up something even more attractive...

Inventory Aware Campaigns for Google Merchants

Google has announced the availability of a feature that will automatically create and optimize advertising campaigns based on a Google Merchant Center feed. These “inventory-aware” campaigns were initially released as a...

Sitelinks Get Detailed in Adwords Enhanced Campaigns

Last week Google announced that it will now enable advertisers to “nominate” specific text for sitelink descriptions within their Adwords account, controlling the descriptions that display when the Enhanced Campaign Sitelinks...

Using Graphic Design to Increase Visitor Response

By Bill Haig, Ph.D. When a company logo and its website design work together, the two have the potential to trigger greater trust and interaction with the website at first glance. This means greater sales for e-commerce sites. However...

As CPCs Rise, How Will Advertisers React?

Following the migration to Adwords Enhanced Campaigns, Google advertisers are seeing increased bid prices in the range of 6% during the last three months according to new findings from Adobe – which recently examined 100 advertisers...

How to Deal with AdWords Image Extensions

Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs...

What Internet Retailers Spend on Paid Search

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...

Social Annotations Now in Google Enhanced Campaigns

Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made...

5 Oughta Knows About Adwords Enhanced Campaigns

Google’s new enhanced campaigns provide marketers with a better way to advertise across devices in our increasingly mobile world. This is because enhanced campaigns allow marketers to manage ads across devices, locations and...

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