Posts tagged adwords&pageindex=4 RSS

Adwords Call Metrics Available to US/Canada

Google announced that its Call Metrics product is now available to all advertisers in the US and Canada. Call Metrics works not unlike other click to call providers. A toll-free forwarding number is assigned and placed next to a text...

New Adwords Report Segment: Top vs. Side

There is a big difference in performance when an ad appears in position #1 at the top of search results and when an ad appears in position #1 on the side. Several months ago, Google’s Chief Economist Hal Varian wrote a post about...

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Product Extensions and Product Local Ads - Mobile

Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...

Adwords Embedded Sitelinks

Several enhancements have been made to Google’s Sitelinks offering for Adwords advertisers since its launch in 2009 and the list of features for the ad format keeps getting longer - and better. Google introduce embedded sitelinks...

Google Charging for Location Extension Direction Clicks

Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks...

Google Updates Location Targeting for AdWords

According to a recent post at Google’s Inside AdWords blog, the company is striving “to make location targeting more accurate, easier to use and more flexible” for Web marketers. To that end, writes Nathania Lozada...

Ready for Remarketing? Google says Yep...

Display advertising has the potential to reemerge as an essential promotional technique for online advertisers thanks to remarketing. Google, on its Inside Adwords blog , makes the case today for remarketing on display advertising...

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Instant Preview Now on Google Ads

It's been nearly six months since Google launched Instant Previews on Google search results, providing users with a graphical overview of the site and highlighting the most relevant section (based on the users query). This week...

What to Know About Google +1 for Web Professionals

Another change is taking place with Google's search rankings, on the heels of Google's Farmer Update. This one, +1, is all about the intersection of social and search. From the official Google blog: "Our goal at Google...

Location Targeting in Adwords Improves

Google announced improvements to its location-targeting controls today which will give Adwords advertisers the ability to target users (or exclude them) by their specific physical locations. “By physical location, we mean the...

Google, Yahoo Jump on the Do-Not-Track Bandwagon

As the debate over do-not-track legislation rages on, Google and Yahoo continue to take steps hoping to appease those in favor of blocking all trackable user data. Google announced on their AdWords blog that they will adopt the familiar...

Grok-o-matic: Adwords Campaigns in Minutes

Y-Combinator backed startup AdGrok has released a solution that will appeal greatly to those interested in starting large-scale AdWords campaigns quickly without spending the thousands of man hours (and dollars) typically required...

Analyze Your Adwords Performance vs the Competition

If you're anything like me, chances are you constantly measure yourself (or what you create) against that of the competition. The problem is you don't really know what the competition is doing in every case or at all times...

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Longer Headlines in Select Adwords Listings

Google has never been one to shy away from testing its search results pages. It's latest test will enable advertisers to display more information in the headline. Google is changing the placement of the first description line for...

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Google Updates Ad Preview Tool

Today Google announced a slick update to its ad Preview Tool. Included is the ability to see integrated keyword diagnosis results. So, an advertiser can select a keyword or phrase and check where and in what ad groups the ads are appearing...

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