Posts tagged analytics&pageindex=4 RSS

Eight Tips for Working with Big Data

By Abigail Lefkowitz, Data Analyst at MaassMedia, LLC When describing a set of data, the word "big" doesn't just refer to size. "Big" implies that the data comes from multiple sources and is too complex overall...

BlogFrog Jumps to Active Analytics

You may not be aware of BlogFrog yet, but as social influence becomes a more highly sought after commodity on the Web, marketers may be interested in this influencer marketing technology provider. BlogFrog offers a Social Influencer...

Adapting to Social Media Analytics

As businesses – both small and large – adapt to the increasing demands of social media, the way these companies analyze its return on investment on these networks, such as Twitter and Facebook, must adapt too. Visible Technologies...

Win the War Against Mobile Click Fraud

The rise of the mobile Web has been something of a headache for many advertisers and marketers, as it’s presented new problems with analytics and tracking that they must address, as well as re-presenting old concerns that they...

Leverage Big Data Better with Automatic Segmentation

We all know that it’s difficult to manage big data, which is, by its very nature, huge and disorganized. But, as those companies that have found a way to make use of it can attest to, big data can also offer some incredibly valuable...

Key Interest Drivers in Big Data Analytics

Big data is (very) big business but what’s driving the trend? After a stellar 340 percent increase over its own Q1 sales numbers, big data analytics provider Pentaho is offering up some insights. According to Pentaho’s...

Studying Social Traffic

Nothing has had a bigger impact on the future of the Web than social media. Seemingly overnight, everyone on the Internet was closely connected, both to one another and to all of the businesses operating in cyber space. For Web marketers...

Create Content for Marathon Site Visits

One of the more telling metrics in the wild world of Web analytics is time-on-site, which indicates how long your website visitors stuck around. But, what it really tells you is just how engaging visitors find your website content...

Topple into Social Analytics with Topsy

Get ready to dive into a deluge of tweets – thanks to real-time social analytics provider Topsy. The company just launched Topsy Pro Analytics , which is an analytics solution that provides users access to hundreds of billions...

Get Analytics on the Go with Webtrends

Need analytics on the go? If the answer is yes, you might want to check out the new iPad app from Webtrends – which offers marketers insights into trending data from websites, Facebook, Twitter and YouTube. The free iPad app...

Ad Viewability Metric Gaining Ground

In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...

VisiStat Enhances Partner Program

Analytics and reporting platform VisiStat has released a new online administration portal for their Partner Program which provides an updated and enhanced set of reporting, tracking and management tools. Some of the most notable features...

A Flurry of Activity in Interest-Based Mobile Ad Targeting

Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business...

Pinpoint Social Segments for Real ROI

Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions. However, The Echo System recently launched...

Adjusted Bounce Rate Available in Google Analytics - Web Marketers Rejoice!

Bounce rate is one of the best metrics available to understand if content is relevant to a user and how engaging your website is on the whole. Bounce rate, however, can be a misleading metric and for many proves insufficient to get...

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