Posts tagged analytics&pageindex=5 RSS

A Flurry of Activity in Interest-Based Mobile Ad Targeting

Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business...

Pinpoint Social Segments for Real ROI

Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions. However, The Echo System recently launched...

Adjusted Bounce Rate Available in Google Analytics - Web Marketers Rejoice!

Bounce rate is one of the best metrics available to understand if content is relevant to a user and how engaging your website is on the whole. Bounce rate, however, can be a misleading metric and for many proves insufficient to get...

SiteCatalyst 15.4 in Focus

Adobe released a product update last week for SiteCatalyst, introducing a number of new features as well as bringing back some older features based on user request. Let’s take a look at SiteCatalyst v15.4 and see what’s...

Keep Up with Useful Audience Info in Real-Time with PubNub

The Internet moves at a rapid pace, and Web professionals are in the unfortunate position of having to keep up with users as they continue to demand faster responses. In an attempt to respond to the increasing consumer requests for...

Petco Explores Customer Sentiment with LivePerson's LP Insights

Real-time engagement and analytics solutions are certainly all the rage these days among enterprise marketers, but who are these platforms really designed for and how do they work? With so many variations on engagement-focused software...

Segment Visitors to Gain Actionable Insights

The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic...

Measure Mobile App Analytics

Mobile is becoming an intricate part of everyday life. It isn’t only a communication device anymore; instead it can be used for all types of activities via a vast selection of mobile applications. From playing games, to shopping...

Do Not Track in Piwik Analytics

Piwik has announced a new release of its analytics solution (version 1.8) , and anyone using tracking cookies -- particularly most recently in the U.K. -- should pay close attention. In addition to several new reports (desktop vs....

Content Experiments in Google Analytics

Conversion optimization as a digital marketing and Web development practice has exploded in popularity over the past five years. It has also moved those in pursuit of Web success a whole lot closer to their conversion and revenue goals...

Monitor Your Websites 24 x 7 with New Mobile App

Website and Web application-monitoring service provider Site24x7 is releasing a new app for Android devices that will allow users to connect with its services at any time from any where. Whenever a user has a need to check critical...

Pinterest Brand Intelligence with Curalate

The marketing mania of Pinterest has waned a bit the past several weeks, but that’s hasn’t stopped consumers from visiting the site (see Compete.com chart below) or brands seeking ways to participate on the social pinboard...

Measure Website Performance with User Timings

When it comes to a website’s productivity, every little detail is important. For some time now, Google Analytics has provided its users with Site Speed reports to study their site’s page load times, and now the company...

Maximize Ad Revenue with GeoEdge Analytics

The latest version of GeoEdge Analytics is aimed at global publishers and advertisers looking to improve their visibility, compliance performance and revenue. The solution works by leveraging the reach of GeoEdge ’s global proxy...

8 Mobile Apps for Performance Marketers

There’s an old cliché that says time is money, and on the Web, that is perhaps most true for the affiliate marketer. Modern technology has afforded us all the opportunity to stay on top of our tasks from virtually anywhere...

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