Posts tagged behavioral advertising RSS

Is Behavioral Advertising No Longer Cool?

It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....

Tracking the Behavioral Targeted Ad Debate

The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...

LiveRail Integrates TRUSTe for OBA Compliance

The mere presence of behavioral advertising continues to rile privacy advocates, but some interesting solutions are emerging which aim to help companies at least more effectively communicate their privacy practices to consumers. Online...

QuantCast Opts for Self Regulation with the DAA

The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is participating its "Self-Regulatory Program for Online Behavioral Advertising" and will offer the Advertising Option Icon (seen...

IAB Code of Conduct

The Interactive Advertising Bureau ’s Board of Directors have agreed to adopt best practices and guidelines (a Code of Conduct) to which IAB members must agree to and adhere to in order to maintain membership in that organization...

Behavioral Retargeting Code of Conduct

The IAB's Affiliate Marketing Council (AMC) has unveiled a new code of conduct for dealing with behavioral retargeting technology. If you are responsible for anything Internet-marketing related, it is an important development and...

Google's New Behavioral Ad Model

As long as anyone would listen, I've been saying that Google is nothing more than a behavioral advertising company. Today, they proved it. Google has announced new capabilities that will help advertisers reach an even more highly...

New Behavioral Ad Guidelines

The Internet Advertising Bureau (IAB) in the UK has proffered some new guidelines for behavioral advertising (PDF). There are several key takeaways from the formal announcement: Companies mining online information for behavioral advertising...

Yahoo! on the March With Targeted Adverts

Yahoo! will soon unveil a set of tools designed to help advertisers better target their online audiences. The new services will include the ability to target graphical advertisements to users searching for particular terms in Yahoo...

Dynamic Pricing Model for Behavioral Targeting

Online advertising network Turn announced last week the release of a dynamic pricing solution for behaviorally targeted advertising. Most networks currently price behavioral offerings as a premium above a fixed CPM (cost per thousand...

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