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Small Biz Hip to Retention, Slow with Loyalty Programs

It's hard to argue with the fact that it costs more money to acquire a new customer than to retain one. New research, however, indicates that for the first time, small business owners (SBOs) are investing more time and resources...

Digital Ad Revenues Highlight Local Media Forecast

According to the BIA/Kelsey’s newly released U.S. Local Media Forecast, local online/interactive/digital advertising revenues – including mobile – will climb from $21.2 billion in 2011 to $38.5 billion by 2016, representing...

More SMBs Getting Social with Their Local

Social media advertising continues to perplex some small business owners, but at least one highly respected research firm is predicting that will change dramatically over the next four years. BIA Kelsey’s first-ever forecast...

Locally Targeted Mobile Ad Spends Blowing Up

The new five-year outlook for U.S. mobile local advertising from BIA/Kelsey is, in a word, optimistic. According to the research firm, total U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015. During...

Local Search to Generate $8.2 Billion by 2015

Local search advertising revenues will increase from $5.1 billion in 2010 to $8.2 billion by 2015, according to local media analyst BIA/Kelsey. That’s a compound annual growth rate of 10 percent that’s driven by the continuing...

Bullish on Social Media Advertising

According to the "US Local Media Annual Forecast (2010-2015)", a report rom BIA/Kelsey, social media ad spend will more than double, to 21.9 percent of all digital ad spend by 2015. The report also predicts that Facebook...

Local Online Ad Revenues to Hit $42.5 Billion

The rise of social media, mobile commerce and the daily deals platform are driving significant growth in online local advertising, reports BIA/Kelsey’s U.S. Local Media Annual Forecast. Online ad revenues are estimated to reach...


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