Posts tagged content marketing RSS

Blogging for Better SEO

:: By Travis Bliffen, Stellar SEO :: Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent...

BrightEdge Helps Marketers Optimize Content

BrightEdge is helping marketers produce better content, thanks to the release of the company’s Content Optimizer 3.0 platform. Content Optimizer 3.0 integrates with Adobe Experience Manager and equips marketers with competitor...

Content Marketing and Deeper Analytics

Content marketers should expect a variety of solutions to emerge in 2015 to support their initiatives - and the surge will likely start with offerings focusing on analytics. Scribble Technologies Inc., makers of ScribbleLive, recently...

Tips for Creating Your 2015 Content Calendar

As 2014 draws to a close, many professionals are scrambling to put the finishing touches on their 2015 marketing plans – and content is one marketing channel that should not be overlooked. That said, it can be difficult to plan...

5 Elements of a Buzz-Worthy Blog Post

Blogging has quickly become a top marketing strategy for brands in all verticals – and for good reason. In fact, data from Demand Metric reveals that 90 percent of all organizations use content in their marketing efforts, and...

5 Elements of a Successful Brand or Corporate Blog

By Alex Lirtsman, Ready Set Rocket Nowadays, it seems like every brand has a blog to round out its digital footprint . Some blogs are better at producing relevant content and others are better at posting an instant viral hit. But what...

Determine Content Performance Before Development

In fall 2013, research from popular content marketing software provider InboundWriter found that typically only 20 percent of a site’s online content drives 90 percent of its Web traffic. To remedy this problem, InboundWriter...

5 Content Writing Tips to Know

:: By Gabbie Keegan, Bestessays.com :: Most writers have to produce content every day, even when they are tired, maybe even sick or uninspired. It can be even more difficult for Internet professionals - who aren't writers necessarily...

What’s Your Digital Content Authority?

One of the top reasons for the content marketing movement is to build authority within a niche. Using the just-launched ClearVoice platform, brands and publications can now search an index of content producers by their areas of expertise...

Using the Right Key Performance Indicators for Your Content Marketing Campaign

:: By Seth Rand, Rand Marketing :: The consumer-marketing model has transitioned from a passive, zero-gain model to one in which consumers are only willing to pay attention and consume a marketing message if there is some intrinsic...

Goal-Setting Ideas for Content Marketing

:: By Aby League :: Content marketing provides limitless possibilities for a brand's acquisition and retention efforts. It can be one of the most basic and most cost-efficient means of marketing. On the other hand, it assumes success...

Content Marketing Made Easy

Visually is helping content marketers create better performing campaigns, thanks to a new feature called Visually Campaigns . Through the feature, Visually automates the process of creating a content strategy. Users simply need to...

Q&A With an Expert Link Builder

There's tremendous value in asking for advice. Not only can the guidance prove useful, but asking for advice can also build relationships with like-minded people. Recently, regular Website Magazine contributor Travis Bliffen of...

Content Performance High on Search Marketers' Priorities

If there's an underlying theme for 2014 so far, it's that content marketing is even more important to Internet professionals - and the companies they support - than it was just one year ago. The 2014 BrightEdge Search Marketer...

3 Real-World Tips for E-Commerce Bloggers

Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact, a Demand...

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