Posts tagged cpm RSS

5 Ways to Maximize Ad Exchange Revenue

By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have made it easier to unload excess inventory, they’ve also driven down CPMs to such an extent that some publishing giants...

Corporate Performance Management Growing in the Cloud

Cloud corporate performance management (CPM) is a niche subset of traditional CPM that was created when cloud computing began to be a major aspect of the day-to-day business processes of many enterprises. So naturally, it’s an...

Monetization Models for Affiliates (Intermediate)

WM recently posted an article entitled How to Make Money on Your Website , which was intended to give those new to affiliate marketing a useful overview of the different payout structures available to them through merchants and networks...

How to Make Money on Your Website - Affiliate

If there's one question asked repeatedly by those starting out in the world of Internet business, it is how to make money on their website. If you're not selling product (whether ebooks or any other tangible goods), then the...

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Digital Ad Spend Grows 47% in Q1 & Q2

Advertising technology company the Rubicon Project has released its tenth installment of its Online Advertising Market Report series. According to the study, digital ad spend grew 47 percent in the first half of the year as audience...

WM Radio: Discussing PPC, and CPM vs. CPA

Pay-per-click marketing is the focus of this episode of Website Magazine Radio, as we talk with specialist Sergio Alvarez, COO of AI Media Group. We talk about the past, present and future of PPC and strategies to help your business...

Google Offers Above-the-Fold-Only Ads on Content Network

Google has announced that advertisers now have the option to buy advertising above the fold on Web pages throughout the Google Content Network, by enacting the "below the fold" exclusion option. "With brand-aware advertisers...

Facebook Advertising Basics | Social Promotions

Let's move beyond traditional search engine marketing for a moment and focus on another very viable opportunity in Facebook advertising. It might be the largest social network site ever developed and is ripe with social marketing...

AdBrite Launches Cost-Per-Click Auction for Graphical Ads

AdBrite announced today the launch of a cost-per-click (CPC) auction for graphical banner ads. Advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads -- paying only when...

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