Posts tagged demographics RSS

Which Demographic Screen Jumps the Most? [Infographic]

Consumers are moving between screens to research, shop and socialize, but to what degree? Jumptap , a unified audience platform, released findings from a new cross-screen study with comScore to help advertisers better understand how...

Social Media Users are Young(ish) & Female

Well, who would have thought? According to a Pew Research survey from late 2012, young adults are more likely than any other age group to use major social media platforms. According to Pew's survey, 67% of all Internet users indicate...

Examining Affluent Males’ Web Preferences & Behaviors

Knowing your audience is one of the fundamentals of success in digital marketing – or any marketing, for that matter. And while their reputation may be battered and bruised in the wake of the 1 percent ruckus, marketers consistently...

Partnership Launches IP Audience Zone Targeting

Every year, the online retail industry sees considerable growth during the holiday shopping season over the previous year, making Digital Element 's new parnership with Semcasting to launch a new privacy-sensitive online marketing...

Userlytics Targeting More Relevant Demographics

The interactive testing solution used by video-based in-home marketing and advertising customer research service Userlytics just got a whole lot better for marketers, brands and businesses. Userlytics' core offering, a solution...

Flurry's Web Analytics Tool Gets Update

Mobile analytics and monetization platform Flurry released a new version of it's free Web Analytics tool. This new update (version 3.0) will focus on audience segmentation, giving site analysts the ability to segment their audience...

Yahoo! Ads; Scheduling, Demographics, Better GEO

Not to be outdone by Google's foray into behavioral advertising, Yahoo! too is now enabling advertisers to target audiences with a lot more control with demographic targeting, ad scheduling (dayparting) and enhanced ZIP-level geo...

Social Media: It's a Small World After All

New browser-based 3d virtual world SmallWorlds has launched, aiming at the +13 year old demographic. Mark Szulc of Adobe called SmallWorlds "the best online interactive experience currently on the web." That's a bold...

Google Testing Demographic AdWords Bidding

Google is ushering in a new era of targeted advertising for the masses, demographic bidding for AdWords users. With the new system, ads can be targeted to only reach certain age groups or specifically men or women, for example. Naturally...

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