Posts tagged digital marketing RSS

Segment and Target Audiences with Tealium's AudienceStream

Tag management solutions provider Tealium has launched a new audience discovery platform that helps marketers identify and target their most actionable audiences in real-time. The platform, dubbed AudienceStream , enables marketers...

Facebook Engagement Ideas

Earlier this year, enterprise email marketing software and solutions provider Yesmail conducted a study on cross-channel marketing and the role that competitive intelligence plays in the development, execution, and measurement of those...

Connect Across All Digital Channels with Ektron

Web success in 2012 means far more than just having a good (or even great) website. With so many different avenues for consumers to connect with brands online, companies are all but required to optimize every one of their various Web...

Increase ROI with a Tag Management System

In a Web world where a lot of data is created and shared every second of the day, being able to manage all of that information can be the difference between ‘Net success and failure. As such, the majority of digital marketers...

Webtrends Studies the Splinternet

A study conducted by Forrester Consulting , and commissioned by Webtrends , that examines "the effect that the explosion of new devices, emerging technologies and the fragmentation of digital marketing channels" has been...

Keeping up with Keywords

Keywords are a crucial part of digital marketing campaigns, yet identifying the words consumers are most likely to use when searching is something that digital marketing teams have difficulty with. According to a white paper published...

Marketing Report Reveals Digital Direction

The next trend in corporate marketing is going to be developing stronger internal digital marketing infrastructures and relying less on traditional advertising and marketing agencies, according to the latest State of Marketing Report...

Digital Marketing Maturity Model (DM3) from WebTrends

Web analytics provider Web Trends is promoting a model for standards in digital media measurement. The Digital Marketing Maturity model (DM3) is aimed at providing a framework and objective criteria for assessing the strategies, skills...

Marketing To Moms Online

A new two-part marketing report ( Digital Mom by Razorfish and CafeMom) indicates that moms' digital behaviors change remarkably when their children hit 12 years old and that mobile browsing and social media channels are increasingly...

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