Posts tagged display ads RSS

Marketing Automation Beyond the Inbox

Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right? This week, Bizo announced Multi-Channel Nurturing, a solution that promises such digital riches...

In-Ad Surveys Enable Google to See Why Users Mute Ads

On the heels of its 2013 Bad Ads report , Google indicated that it will soon be introducing in-ad surveys that will be shown to users who elect to "mute" a display ad from the Google network. By using the data to learn why...

Crowdsource and Run Display Ads with Dispop

The release and launch of some rather unique media platforms recently is causing some tension in digital design and Web advertising circles (at least it should) but it's a welcome trend by SMB's that are stretched as thin as...

The Impact of Color in Display Ads

Color is a powerful tool. When used in marketing collateral, it can evoke emotion, bring designs together and draw attention to particular focal points. In fact, color is so powerful that it can impact the performance of an ad campaign...

Infolinks Battles Banner Blindness

If Display is Broken, Is Infolinks In3 the Creative Fix? Many digital advertising gurus have been heralding the end of display for - geesh, I don't know - about as long as I've been on the 'Net (that would be pushing fifteen...

Display Ad Formats to Explore

Display advertising has undergone a renaissance of sorts the past few years. Supported by advertisers continued interest in exploring anything that generates results, and driven by the advent and adoption of new and more powerful technologies...

Display Advertising Clicks

Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance the past few years and has become accessible to a much larger professional audience of Web marketers thanks to new targeting and tracking...

Display Ad Builder from Google the Salvation of Display

Google has announced several improvements to its Display Ad Builder, a service (launched in ’08) which enables advertisers to design display ads for free. Improvements to the platform include: Bulk copying and editing: Advertisers...

New Report Has Rich Media Ads Gaining on Standard Formats

Today comScore introduced a brand new analytics report that should prove extremely valuable for Web advertisers and publishers. Serving the optimal type of online ads is essential for marketers, and the Ad Metrix Creative Summary examines...

Local, Geo-Targeted Ads on the Rise

According to digital media consulting firm BIA/Kelsey, geo-targeted ads will more than double in the coming years - from spending of $897 million in 2008 to more than $1.9 billion in 2013. According to the firm, geo-targeted ads currently...

EyeBlaster Report on Ad Size & Rich Media

Does size matter in online advertising? According to a study from digital ad solution provider Eyeblaster it doesn’t but creative execution and rich media certainly do. While it’s bit of a self-serving study in that Eyeblaster...

Yahoo Launches Display Ad Marketplace

Display advertising, once the darling of Internet marketing, fell out of favor as the rise of PPC (pay-per-click) advertising began. That may soon change as Yahoo! today launched Yahoo! My Display Ads , a self-serve display ad marketplace...

Display Ad & SEM Study from iProspect

Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...

Yahoo Includes Images and Video in Ads

The New York Times is reporting that Yahoo plans to introduce video and images into paid search ads. Couple that with Comscore indicating that Yahoo! increased its search share while Google slid (albeit slightly), and you may want...

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