Posts tagged display advertising RSS

Advertising Viewability at the Google Display Network

Over the past few years the concept of "viewability" has risen in importance for advertisers. If ads aren't seen, how could they ever be clicked? And if ads aren't seen, why exactly are we paying for those impressions...

Click-to-Call from Mobile Display

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers...

Hey, Where’s My Display Ad?

Display advertising has seen a resurgence over the past few years thanks to much improved targeting and testing technologies, but some very significant problems remain. A new report out from Comscore indicates that 3 out of 10 display...

Track Competitors on Google Display Network

Would you like to know where your competitors are running their display ads, who they are buying that inventory from and exactly what ads are in rotation currently? Well, you can - and you’ve been able to for quite some time...

Dynamic Display Ads and the Future of Performance Marketing

Engaging visitors has always been the primary goal of both publishers and advertisers in the affiliate marketing industry, but for most of the existence of the Internet, their collective ability to interact with consumers has been...

Self-service Retargeting Platform from Bizo

Because generating enough leads is perhaps the biggest challenge facing today’s online marketers, audience marketing solutions provider Bizo has a new offering that taps the power of display ad retargeting beginning at $5 per...

AdWords Refines Display Ad System

AdWords advertisers running display campaigns have been using a system that was designed for search-based advertising, and doing so for many years. It's worked well but according to an announcement made today, Google is preparing...

MediaMind: The Sidekick Banner Format Performs Best

Digital advertising solution provider MediaMind has released a new study that examines the best performing display formats. MediaMind analyzed the Dwell Rate and Average Dwell Duration of over 300,000 creatives. The dwell rate is the...

+1 Button Moves to Ads

We're going to be hearing a lot about social networks in the coming days with Google+ finally opening up to the public and Facebook making several big changes, and this post is no exception. Coinciding with the public opening of...

Saving Display: Ads Get Social at SiteScout

Banner ads never did receive much in the way of click-throughs and as such advertisers (and the publishers that support them) are on the look out for anything that might reverse the long and tedious slide of display into obscurity...

Facebook's Latest Conquest is Quite a Display

Yahoo, of course, is used to this kind of thing by now. For Google, it’s simply time to reload and fight harder. Facebook is now projected to pass both companies in 2011 U.S. online display advertising revenues with an estimated...

Relative Clickthrough Rate & Impression Share (GDN)

Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...

Top Source of Traffic & Conversion

: Email Dominates in Traffic & Conversion : SeeWhy studied a sampling of 60,000 ecommerce transactions in February 2011 and found that not only is it the primary driver of traffic for Internet retailers, but does pretty well as...

Facebook Delivers One-third of U.S. Display Ad Impressions

Facebook led all online publishers in the first quarter of 2011 with 346 billion display ad impressions, representing 31.2 percent market share, according to the comScore data released Wednesday. Facebook’s market share has increased...

Facebook is Dominating Display Advertising

Analysts from eMarketer are forecasting that Facebook’s display advertising revenues will jump nearly 81 percent this year, easily overtaking Yahoo for command of the online ad universe. That’s not to say that Yahoo’s...

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