Posts tagged doubleclick RSS

Call Tracking for DoubleClick Search

Advertisers are beginning to understand that as search and display take an ever-larger portion of their marketing budgets, at some point they'll need to show value; essentially, they need to prove that the money they are spending...

Ads Bring Google and Facebook Together

What can make Google and Facebook play nice? Ads of course. The companies have come together to allow DoubleClick clients to purchase retargeted ads on Facebook’s real-time bidding exchange platform, FBX. According to the DoubleClick...

Block Ads with Google Publisher Toolbar

Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled publishers to monitor their earnings and performance directly on their own website pages. 31,000 Adsense publishers now use...

Facebook Receives More Than A Trillion Page Views a Month

Facebook is not a big secret, everyone tends to be on it nowadays— businesses, groups, friends, family— even my 83 year-old grandpa. But the site has now become so big that it is receiving more than 1 trillion page views...

Google’s Benchmark Data Shows 2010 Ad Effectiveness

Google’s annual display ad benchmark data for 2010 has been released and indicates an increased use of rich media and a steady click through rate (CTR) since 2009. According to the report, marketers’ use of rich media ad...

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DoubleClick Advertisers Get Mobile Ad Options

Google's DoubleClick has announced that advertisers now have the option to automatically integrate mobile advertising into their campaigns. According to the official blog, using DoubleClick for Advertisers (DFA), businesses can...

New Features Within Google Ad Planner

Google introduced several new interestng features today that integrates DoubleClick Ad Planner data with other Google advertising solutions. If you're looking to put your online advertising into hyperdrive, keep reading. The most...

Google Upgrades DoubleClick for Publishers

Google (and Doubleclick) announced the availability of its next generation ad serving platform today. DoubleClick for Publishers (DFP) aims to make short work of the many complexities associated with managing (buying and selling) advertising...

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Google Releases Ad Manager

Fresh off the completion of their Doubleclick deal, Google has released Ad Manager . The system is designed to help publishers manage ad placement, pick the highest-performing ads and fill unsold inventory - essentially offering an...

Insider Affiliate Marketing Data

DoubleClick/Performics released data from a survey of affiliates which revealed some interesting information on what publishers want from advertiser promotions. If you are running an affiliate program or are thinking about launching...

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