Posts tagged email marketing&pageindex=4 RSS

Optify Adds Closed-Loop Email Marketing

Business-to-business software vendor Optify is expanding its inbound marketing solution by adding closed-loop email marketing to its suite. Optify’s closed-loop system expands the sales pipeline from every email drop and measures...

How I’m Blowing Away My Peers’ Email Metrics

How do I increase my email open rates and click rates? That’s a common question of marketers and business owners. As a professional copywriter and marketer, I have some ideas I can share that might help. I’m also the owner...

The Cost of Sending Email

There’s a lot of advice floating around the digital world about how best to use email as a means to acquire customers, maintain community and drive conversions. What’s most often missing from the discussion, however, is...

Subject Line Testing Tool Gets Right to the Point

A new tool aims to help email marketers create stronger subject lines. Marketing service provider Worldata launched SubjectLine.com to help email marketers get the best results from their campaigns. The Subject Line Scoring Tool enables...

Oh, Canada: Changes Made to Anti-Spam Bill

For the average email user, anti-spam measures are viewed as a good thing. After all, most inboxes are already crammed with daily deals offers, marketing newsletters, e-commerce receipts and maybe even the occasional personal email...

Email Continues to Drive the Most Purchases

It seems that rumors of email’s demise (or rather, social media’s dominance) have been greatly exaggerated. That is, if we are to believe a new study released by interactive marketing solutions provider ExactTarget . Two...

Track Email Responses with Reply Timeout

A new plugin from email software provider mxHero enables marketers to receive alerts if there has been no response to their message. The Reply Timeout plugin works by allowing the user to be notified if the recipient does not respond...

The Parallels of Email and Social Media Marketing

What do customers that subscribe to a business’s email list and like a brand on Facebook have in common? A lot – according to a new study from Constant Contact and research firm Chadwick Martin Bailey . The parallels between...

Email Marketing Management within Zendesk

Web-based support desk solution Zendesk , fresh off the release of its new search analytics feature , announced an integration with email service provider MailChimp to aid marketing teams in managing and tracking email recipients that...

Email Marketing Benchmarks for Associations from Informz

Email service provider Informz has released results of their 2012 Association Email Marketing Benchmark Report and it's definitely worth a look. What may surprise Internet marketers is that the day of the week had little effect...

MailChimp Integrates with Aviary to Simplify Image Editing

Email service provider MailChimp has announced its integration with Aviary, a Web-based photo editing solution. Now when users create and format emails, they can seamlessly edit, fix and get creative with their photos by using Aviary...

Supercharge Sales Email with ToutApp for Salesforce

Email management and analytics company ToutApp has released a Salesforce integration that builds sales and email management into the CRM solution. The app gives email senders some powerful insights into their emails with updates on...

Play Video in Email Directly with StreamSend Widget

Email marketing service and social marketing tool suite StreamSend has released its Email+Video offering that promises at least a little more control of video as it relates to user experience in the email channel. What StreamSend is...

Launchbit Email Ad Network Comes to Mailchimp

Email marketing service Mailchimp announced an integration with Launchbit , a recently launched advertising network developed exclusively for email marketing. What makes the Launchbit and the Mailchimp integration interesting is the...

eTapestry Integrates with Constant Contact

The leading software platforms are those that make the most (and best) third-party integrations available to their users. Blackbaud’s fundraising software eTapestry has just announced such a platform integration, partnering with...

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