Posts tagged email RSS

Inbox Diagnostics from Return Path

When Google added tabs into Gmail, email marketers all over the world went into panic mode. Google was effectively sorting email on behalf of its users, prioritizing received emails based on the contents and the sender (although little...

5 Ways Trigger Emails Increase Engagement

:: By Samantha Stallard, Salesfusion :: Whether we know it or not, all of us have become completely dependent on trigger emails. They let us know that our vacations are booked, credit card bills are paid and new shoes have shipped...

How Web Merchants Can Win Back Inactive Customers

:: By Alon Men, Remarkety :: Repeat sales are extremely important for any business. Although most retailers focus their marketing efforts on getting new customers, the cost of acquiring a new customer is 6-7 times greater than getting...

Getting Started with the Adobe Business Catalyst Platform

By Linda Greenwald, Marketing Technology, Inc. The Adobe Business Catalyst website platform provides an opportunity for small- and medium-sized businesses to have a self-manageable website with integrated business solution tools under...

Rated: 15 Thanksgiving Day Subject Lines

Cyber Monday is for e-commerce merchants and Black Friday is for traditional merchants. Thanksgiving, however, is for email service providers. Online retailers sent an average of 5.3 emails in the five days between Thanksgiving and...

Email Marketers Held Back by CPM-Based Pricing No Longer

For far too long, marketers have been paying for their email marketing initiatives on a CPM basis. That's beginning to change and none other Adobe is leading the way. In mid-November (2013), Adobe rolled out a new pricing structure...

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Inside Gmail Tabs

- By Chad White, ExactTarget , a Salesforce.com Company - via Website Magazine's Email Experience Channel :: 5 Reasons to Embrace the New Inbox Layout The introduction of Tabs in Google’s Gmail has generated concern among...

Square Cash Lets Consumers Send Funds by Email

Square might be one of the most disruptive companies to come around in a long, long time. The payment solution, which began as a free credit card reader, expanded to offer solutions including Square Register, Square Market, Square...

Considerations for Smartphone-Friendly Email Marketing

7 Essentials for a Fighting Chance If the goal of an email marketing campaign is to reach an entire subscriber base (as it should be) then senders must think mobile. Fifty-two percent of emails were opened on mobile devices in the...

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Rewarding Email Recipients for Loyalty (and Clicks)

Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which will provide marketers with the ability to reward email list recipients for opening, clicking, and forwarding emails and newsletters...

Tabbed Inbox Threatens Email Sender Open Rates

Google is slowly introducing a feature into Gmail which has the potential to dramatically change email marketing as your enterprise and its recipient list know it. Gmail's new "tabbed inbox" automatically separates and...

Lead Gen Faceoff: Search, Ads or Email?

Getting prospects through the conversion funnel takes a lot of time and effort, as marketers must find the most efficient and effective way to turn prospects into leads and, eventually, leads into customers. That said, there are a...

Ad Retargeting by Email Arrives at YesMail with Trueffect

The use of retargeting hasn't hit critical mass but it is definitely here to stay. YesMail Interactive, a provider of email marketing services for the enterprise, has partnered with first-party ad targeting and measurement outfit...

MASTER LIST of Retargeting Solutions

Successful marketing is the backbone of a successful business, and on the Internet, that means retargeting like a fool. For those unfamiliar with the art of retargeting, it is when a company uses cooked-based technology and a little...

How to Create an Editorial Calendar

The best way to maximize the time you spend on content creation research is to plan the next few months of email campaigns. In fact, many marketers plan a full year in advance. By doing this, you will accumulate content ideas that...

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