Posts tagged engagement RSS

The Psychology of Engagement (and Conversion)

Believe it or not, it really doesn't take all that much to engage users and move them through the buying journey and toward a conversion event. You should, however, know a little about psychology to make it easier. While advancements...

Cross-Channel Inventory Visibility & The Future POS

Eighty-five percent of respondents to Boston Retail Partners 2016 POS/Customer Engagement Survey indicated that unified commerce is their top priority of 2016. Most attempts to create a holistic customer experience, one that transcends...

Tracking Video Engagement Data with Vidyard & Marketo

Marketers are increasing their investment in video, but many still lack the tools to understand who is watching what and how their assets are contributing to the bottom line - but that's beginning to change. Video and marketing...

The Rise of the Digital Concierge [Engagement Software]

Contact forms? Static phone numbers? What is this... amateur hour? Today's savviest businesses are realizing that in order to capitalize on the brief digital moments they have with consumers they need to take it a step further...

PunchTab Extends Platform to TV

Digitally connected fans aren't just watching TV shows anymore. They are live tweeting them, sending text messages about them and engaging with the series in some other virtual way. Brands just haven't really caught on enough...

Welcome to the Engagement Hub

Popular engagement and loyalty platform Punchtab has unveiled a new digital destination designed specifically for marketers. The destination, called Engagement Hub, allows marketers to engage consumer segments across channels, as well...

Small Biz Tips for Holiday Marketing on Facebook

:: By Robert Morris, Ninjaessays.com :: If you own a small business, thinking about holiday marketing is even more important than holiday shopping. Online holiday sales in the U.S. are significantly increased with each year - with...

Loyalty Tech & Customer Engagement at Cobone

Loyalty, engagement and rewards - they're far more than today's top buzzwords. They are a way of being for many of the savviest brands in business today. And they are reaping the rewards. PunchTab recently announced that several...

How to Drive Engagement like the Big Guys

Brands spend a lot of time “engaging” their customers on social channels nowadays, but just because fans like brands or retweet posts, doesn’t mean that they are actually engaged. This poses a problem for businesses...

Take the Customer Journey Alongside Them

The very foundation of customer experience management is all about trying to figure out what it is customers actually care about, why they commit to the actions they do, what triggers their behaviors and, of course, how to turn all...

More Than Chatting, LivePerson Comes to SAP's hybris

Commerce platform hybris, which was recently acquired by SAP, announced that customer service and engagement platform LivePerson (which provides businesses with a system to pro-actively connect in real time with customers via chat...

Site Shows How to Engage Gen Z

Brand engagement is critical for e-commerce sites, as they look to differentiate themselves and move website visitors toward purchases. FPgirl , an e-commerce innovator is a terrific example of how to engage target shoppers using technology...

5 Barriers to Engaging Web Design

For all intents and purposes, design is probably the most important part of a website when it comes to getting users to convert, and what matters more than that, right? Unfortunately, even on the most thoughtfully designed websites...

Facebook Engagement Grows by… 896%?

Regardless of claims that Facebook is now forcing Brand Page owners to pay for exposure, engagement rates on the world's most popular social network seem to be soaring. In fact, Adobe’s Q3 2012 Global Digital Advertising...

Petco Explores Customer Sentiment with LivePerson's LP Insights

Real-time engagement and analytics solutions are certainly all the rage these days among enterprise marketers, but who are these platforms really designed for and how do they work? With so many variations on engagement-focused software...

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