Posts tagged facebook RSS

Measure the Effectiveness of Facebook Ad Campaigns with AppsFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

Faster Facebook Ad Creation

Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users to create, send and share professional newsletters and updates. Users can customize ready-made templates with their own text...

Facebook Puts Its Users in Control

Facebook is trying once again to improve the News Feed experience for its users. This time, however, the social network is putting its members in control. With the update, users can select which friends and Pages they would like to...

Facebook Unveils New Way to Measure CPC

Facebook is changing how it charges advertisers in the coming weeks, as the social network has unveiled a new way to measure cost-per-click (CPC). Currently Facebook measures CPC as any click taken within an ad unit, including a like...

Facebook Announced Innovation Competition Winners

As technologies continue to evolve and expand, companies are constantly pushing the boundaries of what is possible. Facebook has recently announced the winners for its 2015 Innovation Competition. For those unfamiliar with the Innovation...

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Facebook Simplifies Forms for Lead Ads

Marketers love forms but consumers hate filling them out. To remedy this problem, Facebook is testing a new feature called “lead ads” that makes it easier for people to fill out forms on mobile devices. Lead ads automatically...

Improved Multi-Channel Social Media Reporting

The Union Metrics Social Suite has been updated with new multi-channel social media reporting capabilities and Facebook analytics. With the new features, digital marketers can better optimize their messaging, grow their audiences,...

Location Tagging for Social Media Intelligence

It has been challenging for large companies and brands to gather any truly useful intelligence from social media, and near impossible for many small and mid-size enterprises. The technology solutions developed to address the problem...

Shopify Deepens Its Ties with Facebook

While social networks like Facebook and Instagram have nearly mastered user engagement, some are now looking to add to the their repertoire and enter the e-commerce space. Shopify has announced it is expanding the beta test of enabling...

Facebook Unveils "Instant Articles" to Speed Up Mobile Experience

Facebook has recently introduced a new feature that will be of particular interest to information publishers titled Instant Articles . Loading up to ten times faster than standard mobile Web articles, Instant Articles was designed...

Paid Post Detection with Unmetric

Social media intelligence platform Unmetric is rolling out a new feature that will provide marketers with a breakdown of any brand's paid versus organic social media content (including their own), offering the ability to observe...

Facebook Unveils New Voice Calling App

Facebook has taken the world by storm and as it aims to keep its place atop the mountain of social media networks it is constantly looking for new to integrate its platform into consumer’s daily lives. The latest way that Facebook...

Beware of Facebook News Feed Algorithm Updates

Google isn’t the only tech company making big updates this week, as Facebook took to the ’Net yesterday to announce updates to its News Feed algorithm. There are three main News Feed updates according to the social network’s...

Google Drops in Social Login Popularity

With so many websites asking for consumers to log in, remembering each username and password can be troublesome, often ending in consumers having to reset their password because they cannot remember. To help solve the problem of password...

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