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Facebook Updates News Feed Ranking

Facebook has announced a new update to its news feed that will impact Pages’ ability to reach their fans with text-based status updates. According to the social network’s announcement , testing found that Facebook users...

How to Growth Hack

:: By Edward Lakatis, Zapporoo :: You have a great concept for a product or service, but you don’t have the money to get your product to market. What do you do to bridge the gap until your product is selling and your company...

Facebook Gets Trendy

Facebook has launched a new feature called “Trending,” which aims to keep its members informed with the most popular conversations on the social network. The feature is set to appear at the right side of a user’s...

Social Media Booms As Users Diversify

Seventy-three percent of online adults are now using a social networking site of some kind, according to a new Pew Research study, suggesting critical mass may not be too far behind. Facebook, of course, still dominates in social media...

Donations Come to Facebook

It’s the season of giving, and Facebook has just given nonprofits a new way to collect donations. Facebook launched a “Donate” button, which will appear next to posts in the news feed that are shared by participating...

SMB Plans for the New Year

Flexible work policies, casual attire, free meals and pet-friendly – sounds like today’s small- and medium-sized businesses are running for sixth-grade class president. Rather than win votes, however, SMBs owners plan to...

December Brings BIG Engagement Increases for Facebook Promotions

What's the best month to run a Facebook promotion? December, of course - so get going! App building platform Shortstack recently examined data from 50,000 active Facebook pages and 300,000 custom Facebook Page apps (which in total...

In Social Login, Facebook Crushes the Competition

Consumer management solution provider Gigya released data last month from Q3 2013 (July to September) which revealed that while Google/Google+ is making some strong gains, Facebook is destroying the competition when it comes to social...

Who's Driving Shopping Traffic for 'Net Retailers?

Data from RichRelevance's latest Shopping Insights study , which examined nearly 700 million shopping sessions, reveals the degree to which social channels are impacting e-commerce today and how they are comparing against one another...

The Current State of Social Ads

Social advertising will reach $11 billion in the United States by 2017 according to a report from BIA/Kelsey, yet many brands are still hesitant to experiment with social ads outside of Facebook. That, however, is sure to change as...

Ad Network Offering Up Access to FBX

It was only a matter of time for advertising networks, most recently real-time bidding platform AcuityAds, to begin giving their clients access to the Facebook Exchange (FBX). There's simply too much to lose for everyone involved...

An Insider's Guide to Social Contest Platforms

One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache. For...

Does Reddit Outperform Facebook in News Consumption?

Which social network performs best when it comes to news consumption? It depends on how you look at it. According to a new Pew Research study , 62 percent of Reddit users get news from the site, while the same is true for 52 percent...

The Four Pillars of Social Networking

By Patrick Clinger, ProBoards Social networking has dramatically evolved over the past few years. A truly successful brand strategy must embrace the new opportunities presented by this changing landscape, while still conforming to...

And Presto; an Open-Source SQL-on-Hadoop Engine from Facebook

Facebook announced that it is taking its SQL query engine for Hadoop, dubbed Presto, open source. The offering is widely considered far faster than other data warehouse frameworks including Hive, which Facebook actually developed several...

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