Posts tagged forrester consulting RSS

Omni-Channel Commerce Challenges in Focus

Consumers expect a seamless experience across channels when it comes to their shopping experiences, and retailers are feeling the pressure. The “ Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap...

The Evolution of Tag Management

A majority of marketers now see a greater value in using tag management for collecting and exchanging data between visitors and digital marketing vendors, according to a new Forrester Consulting study. July 2013’s Evolution of...

Videos Impact Conversions, Revenue

On-site videos deliver brand awareness and engagement, but what is most appealing to companies is the performance and financial impact videos are generating, specifically conversions and revenue. That’s according to SundaySky...

The Hidden Costs of E-Commerce Platforms

An online store can only be as successful as the e-commerce platform that is running it, which is why it is vital for merchants to map out their business’s needs, goals and budget before they make a commitment to a solution....

Consumers Love Coupons, Merchants Reap Benefits

Merchants are reaping benefits from the online coupons that they are marketing, according to a recent study that was conducted by Forrester Consulting . “The Impact of Online Coupons and Promotion Codes” study was commissioned...

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