Posts tagged iab&pageindex=2 RSS

IAB Launches New Quality Assurance Program

The Interactive Advertising Bureau (IAB) has announced the debut of the Ad Network & Exchange Quality Assurance Certification program. Designed to be a compliance mechanism and the first-ever industry-endorsed certification, the...

IAB Code of Conduct

The Interactive Advertising Bureau ’s Board of Directors have agreed to adopt best practices and guidelines (a Code of Conduct) to which IAB members must agree to and adhere to in order to maintain membership in that organization...

Search Paces Record Quarterly Ad Revenues

The Interactive Advertising Bureau has reported that U.S. online ad revenues reached $6.4 billion for the third quarter of 2010 – the highest quarterly result ever recorded. The record number also represented a 17-percent growth...

Google Leads the Way to Higher Display Earnings

Google recently predicted that online display advertising would become a $50 billion industry by 2015, and the company’s third-quarter earnings report seems to support that claim. While search remains Google’s largest revenue...

Reimagining Interactive Advertising

The Interactive Advertising Bureau (IAB) just announced a competition to develop new ad formats to enhance the already existing list of IAB standard ad units. Put your thinking caps on - this is going to be interesting. This is the...

IAB Releases Benchmark for Mobile Ad Formats

In its continued efforts to educate the online advertising ecosystem about developments in mobile applications, the Interactive Advertising Bureau (IAB) has released a report titled Prevailing Mobile In-Application Advertising Formats...

Quality Assurance on Networks and Exchanges (IAB Guidelines)

The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers,...

Internet Ad Revenues Increase 7.5% YoY

There are some good signs that the economy is improving with the interactive advertising market, which saw significant challenges last year, rebounding dramatically and showing some signs of real vitality. Internet advertising revenues...

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IAB Releases New Guide to Consumer Data Usage

The Interactive Advertising Bureau (IAB) has released a new guide from its data taskforce, the Data Usage & Control Primer: Best Practices and Definitions. The primer is the second IAB publication in the past year that is aimed...

IAB Mobile Buyers Guide

The Interactive Advertising Bureau (IAB) has released a valuable primer for marketers and agencies looking to buy mobile advertising . The guide includes an overview of the U.S. mobile advertising market including its audience breakdown...

'08 Interactive Advertising Hits Records

Despite a slow economy and down national advertising spending, interactive advertising grew in 2008 with record numbers released in a report by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) . Interactive...

New Behavioral Ad Guidelines

The Internet Advertising Bureau (IAB) in the UK has proffered some new guidelines for behavioral advertising (PDF). There are several key takeaways from the formal announcement: Companies mining online information for behavioral advertising...

Video Player-Ad Interface Guidelines

The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines are available at the IAB website and are open for public comment until March 5, 2009...

IAB On Email Data Management

The Interactive Advertising Bureau announced the release of "Email Data Management Best Practices" to provide publishers, marketers and service providers with a set of privacy and security recommendations. “If our industry...

IAB's Digital Video Ad Serving Template

The Interactive Advertising Bureau last week announced the released of a a “Digital Video Ad Serving Template” (VAST), designed to standardize communication protocol between video players and servers. VAST will allow compnies to build...

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