Posts tagged jumptap RSS

For the Love of Auto Advertising

Whether it’s a sign of the economy or mobile usage in general, the fact is the number of “automotive intenders” on the Jumptap network reached 25 million, an increase of 47 percent, in the last five months. With 5...

Which Demographic Screen Jumps the Most? [Infographic]

Consumers are moving between screens to research, shop and socialize, but to what degree? Jumptap , a unified audience platform, released findings from a new cross-screen study with comScore to help advertisers better understand how...

Jumptap Unifies Online and Mobile Audiences

Jumptap has launched the Unified Audience Exchange to help online buyers, agency trading desks and remarketers achieve better performance from their campaigns. The new program allows online buyers to extend their display budget to...

A Mom's Preferred Phone Isn't a Phone at All

June may be the month of dads and grads, but moms are still in the spotlight with Jumptap's most recent MobileSTAT report, which focuses on mobile insights about moms. And marketers love moms, at least they should. Not only are...

Mobile Advertising Networks

Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely...

Apps Now Represent 84 Percent of Mobile Traffic

Mobile applications are steadily winning over consumers as the preferred method for getting on the Web from their mobile devices, and the recent March MobileSTAT (Simple Targeting & Audience Trends) report from Jumptap shows that...

United States of Gamers

Ever wonder what people in our Nation’s capital are up to or even the person in line ahead of you at the store? According to Jumptap ’s MobileSTAT December report released today, they are gaming – big time. In fact...

Jumptap Expands Targeted Mobile Ad Toolbox

Audience data is a critical element in targeting advertisements across the mobile landscape. Jumptap, Inc ., a leader in targeted mobile advertising, and BlueKai’s , an enterprise data activation system for intelligent marketing...

Mobile Usage Impacted by Season and Time

By now, we all know that the popularity of mobile is helping to drive website traffic and conversions. However, these engagement rates are greatly impacted by the time of day and season, according to a new study. In fact, the Jumptap...

Privacy Comes to Mobile Ads

Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data...

Android Owns 60 Percent of Mobile Market Share

In its newly released MobileSTAT report, mobile advertising network Jumptap reveals that Android and iOS together make up 91 percent of the mobile operating systems (OS) market. Based on data from the Jumptap network of more than 95...

Are Tablets Taking Over E-Commerce?

When the iPad was originally announced, the critics were harsh, and most people didn't seem to see the purpose of yet another handheld device that didn't have the same computing power as a laptop, nor the portability (or ability...

Rich Media is the Future of Mobile Marketing

Web marketers are still trying to discover the most effective methods for m obile advertising . Now, there is evidence suggesting that the future of mobile marketing may lie in rich media ad units. Jumptap recently released the data...

Jumptap Predicts Promising Future for Tablets

Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state...

Data Shows a Country Divided in Mobile OS Choice

A new study shows that consumers in the South and Southwest tend to be more likely to use an Android phone, where as consumers in the Midwest and Northeast are more likely to use an iPhone. Jumptap, a targeted mobile advertiser, revealed...

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