Posts tagged lead generation RSS

Lead Gen Faceoff: Search, Ads or Email?

Getting prospects through the conversion funnel takes a lot of time and effort, as marketers must find the most efficient and effective way to turn prospects into leads and, eventually, leads into customers. That said, there are a...

Creating Optimized Forms for Lead Generation

Creating just the right form to quickly and easily convert your leads is equal parts art and science, as you have to make sure you give them something that will provide you with the information you need for your business, without forcing...

eWay Direct Gets Fathead

Fathead’s wall graphics (you’ve seen the commercials , think Green Bay’s Clay Matthews coming out of the wall), are big, but the company’s customer acquisition goals are bigger. In order to generate highly qualified...

The Marketing Main Event: Search vs. Social Media

For Internet advertisers, the main event face-off for 2012 is the on-going battle between social media and search for the attention of advertisers. On the one hand, search has a much longer, more complete history than social media...

Need Better Leads? Ask a Conversion Optimization Whiz

If you're looking for an edge (and who isn't) check out Website Magazine's interview of Jeremy Leonard, the SVP of Strategy and Operations at digital media agency MediaWhiz and a real whiz when it comes to conversion optimization...

Calling All Affiliates: Cash in on Lead Generation

Marketing, especially on the Internet, is largely about generating leads and creating long-term relationships with consumers. For affiliate marketers, gathering leads also means ensuring that you will be able to maintain contact with...

Marketing Compliance in the Education Lead Space

When it comes to lead generation in the education (college and university) space, few things matter more than the quality of leads. With commissions and referrals very substantial in the place, it is often a well-known haven for, well...

AdReady Gets Real-time Results with Optify

We recently wrote about the business-to-business marketing software from Seattle startup Optify. The company’s Real Time Marketing suite is designed to allow marketers to find and track target keywords, optimize their websites...

Want More Leads? Write More Blog Posts

According to a study by Internet marketing firm Hubspot, business blogs with more posts generate more leads. Business blogs with 0-11 posts generate a median of three leads. From 12-23 posts, the median rises to 10. But the real action...

VisiStat 7.0 & LeadCaster Wow with Linkedin, Jigsaw Integration

Web analytics provider VisiStat released version 7.0 of their product yesterday and the solution features a number of interesting upgrades and enhancements. - AdCaM 3 (the advertising campaign management module) has a greater focus...

Mobile Market; Reseller Opp for Agencies

Last week Website Magazine reported on research from The Nielsen Company that noted 71 percent of survey respondents said they plan to use the mobile Web over the next two years. There remains a lot of disagreement on what the "mobile...

NeverBlue Lead Gen Goes Global

Lead generation network Neverblue announced international expansion plans. The company said it will move into Western Europe with a special focus on Germany, France and the United Kingdom. "Internet marketing and specifically...

Using Lists For Web Lead Generation

Much like in the brick and mortar world, selling on the Web is an art (and increasingly a science). While it takes a solid product/service and a creative, compelling strategy to win potential customers over we all need a little help...

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