Posts tagged lead nurturing RSS

Marketing Automation Beyond the Inbox

Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right? This week, Bizo announced Multi-Channel Nurturing, a solution that promises such digital riches...

B2B Metrics Aren't Measuring Up

A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...

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