Posts tagged local RSS

Google Places Update Simplifies Local Search Management

Achieving success with local listings in the search engines, namely Google, is of paramount importance to today's enterprises. Neustar recently published an infographic/report on the high conversion rates experienced in local search...

Driving Organic Search Traffic for SMBs

ReachLocal is driving more organic search traffic to SMB websites, thanks to its new ReachSEO offering. ReachSEO leverages local SEO best practices to increase search traffic for SMBs with websites powered by the company’s ReachEdge...

Yodle Automates Social for SMBs

Local online marketing solutions provider Yodle has unveiled a new feature that aims to help small businesses create and maintain a presence on the world’s most popular social network. The social media automation feature creates...

Search Engines Influential to Mobile Shoppers

Mobile consumers are flocking to the search engines when it comes to conducting product research. In fact, a recent mobile shopper study that was commissioned by Local Corporation and conducted by the e-tailing group reveals that 73...

5 Tech Vendors Helping Local Businesses Get Digital

Jumping into the digital waters can be intimidating for local business owners, especially for those who have never had a Web presence before. Not only do these ’Net novices need to worry about things like domains, hosting and...

Google Requests Some Webmasters Re-Verify Listings in Google Places

Numerous webmasters have received an email from Google requesting they review and confirm information in their Google Places account. Google already provides the ability for webmasters to manually verify their Google maps and Google...

Will GoDaddy's Get Found Help 'Net Pros?

GoDaddy’s Super Bowl commercial that is set to air this Sunday will feature a new product that aims to help small businesses increase their online visibility. The product, dubbed GetFound, is similar to other local marketing...

YP Jumps into Display Ads for Mobile

Local search and advertising company YP is starting the New Year with a focus on mobile display advertising, as the company has acquired Sense Networks in a move that will enable YP to grow its mobile advertising offerings. In fact...

Mobile Ads Get a Local Twist

The advertising opportunities available on mobile are expanding everyday, and a new offering is helping brands increase in-store conversions. Online-to-offline local marketing and commerce platform Retailigence has teamed up with mobile...

Weather at the Neighborhood Level

Geospatial data provider Maponics has released a new product in its suite of lifestyle and behavioral analytics offerings which uses a sophisticated statistical model to generate a comprehensive climate data model for the entire U...

Websites Get a Local Connection

Maintaining your business’s local information on the Web is now easier than ever, thanks to the new Pages offering from local marketing cloud company Yext. Marketers can use Pages to create detailed listings that can be added...

4 Last-Minute Advertising Options for Thanksgiving Weekend

The busiest shopping weekend of the year is upon us, which means that the majority of retailers have already started promoting their sales and specials in the hopes of achieving record-breaking revenues on Black Friday and Small Business...

Google Gets Hyper-Localized With Web & Mobile Shopping

Google recently released two new features that will likely send shockwaves through the e-commerce and digital marketing communities. The first e-commerce game changer is the upcoming global availability of Product Listing Ads for local...

Bing Shows Hustle With Places Expansion to UK, Canada

Bing is working harder than ever before to capture some additional share of the search engine market lately. The search engine has rolled out an integration with Pinterest , making it possible for more advertisers to use click-to-call...

Bing Will Show Local Product Data

Microsoft and Local Corporation announced a deal last week that will see data from the latter’s Krillion shopping platform (which it acquired in 2011) appear in Bing’s local search results. Bing has long been known as friendly...

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