Posts tagged local&pageindex=3 RSS

Two Last Minute LOCAL Holiday Ad Suggestions from Google

It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community. Since most small businesses generate a strong percentage of their new business from the ‘Net , it only...

5 Step Guide to Mobile For Local Biz

Mobile devices provide consumers with the ability to discover nearby destinations while on the go and, in turn, can even boost foot traffic in many brick-and-mortar locations. In fact, a 2012 Nielsen study reveals that 73 percent of...

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Local Web Marketing - 20 Minutes Per Day

Everyone on the Internet seems to be going local these days, and it seems to be the key to success for many small business with a Web presence – especially companies that focus primarily on their brick-and-mortar stores. In a...

Google+ Finally Goes Local

Google is finally putting last year’s acquisition of Zagat to good use. The search engine giant added a new local feature to its social network, Google+. The Local tab, which is located on the right-hand side of Google+, enables...

Report Shows Consumers Getting More Personal

Local Corp. has unveiled the preliminary data from its report that shows that the modern consumer takes a highly personalized path to purchase and utilizes a wide variety of devices to do so, including PCs, smartphones and tablets...

Improve Customer Experience One Location at a Time

Working with customers can be difficult, and no one knows this more than location managers who often have to act as mediators between a company and its patrons. That's why it is always nice to have a little help, which is what...

Optimizing for Mobile & Local

Almost half of consumers with mobile phones own smartphones today, and mobile purchases contributed more than 6 percent of online sales in Q4 of 2011, according to a recent study from mobile-local ad network xAd . This is especially...

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Living la Vida Local: Affiliate Marketing for Local Businesses

“Local” is one of the most popular buzzwords on the Web these days and it's easy to get swept up in all of the excitement, especially when you hear some of the numbers. For instance, Google Places reports that nearly...

Three Ways to Get More Out of Local

While a recent study conducted by GMS Local/GroupM affirmed the growing enthusiasm that online marketers have for the local marketplace, it also found that most national brands are missing the mark with their localization strategies...

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Consumers Want More from Social, Mobile and Local Commerce

Social media and mobile devices have been a game changer for local businesses due to features that allow consumers to interact with brands, browse products, find nearby deals and more. But as features for these channels grow, consumers...

New Local.com Business Solutions an Exact Match

Local businesses take note! A BIA/Kelsey report states that around 17 percent of all Internet searches are "local in nature" and consist of consumers who are ready to make a purchase or are looking for local businesses. Some...

Local.com Deal Making with AT&T

Local.com extended their distribution agreement with AT&T Interactive today. Under the arrangement, AT&T Interactive’s YP.com ad listings will be given premier placement on Local.com search results. “As a part of...

Google Mobile and Places Integration

Google has been focusing heavily on mobile and local search recently and released two features today which help further its prominence in these arenas. Google added new “shortcuts” (see image below) to commonly searched...

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Product Extensions and Product Local Ads - Mobile

Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...

Local Shopping Information - Local + Krillion

Online local media company Local.com has acquired Krillion , which supplies local shopping information on products (including in-store availability, comparison pricing, discounts and images) from over 50,000 local retailers. Krillion...

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