Posts tagged marketing 2008 survey RSS

The Rise of Real-Time Bidding

If you're at all familiar with the digital media world, there's a good chance you've heard of real-time bidding, or RTB. Instead of purchasing an entire block of inventory, which may or may not be correctly targeted, RTB...

SEMPO State of the Market 2008 Survey

The Search Engine Marketing Professional Organiztion ( SEMPO ) found in its 2008 State of the Market survey that advertisers and agencies are embracing new marketing platforms and " showing an increasing willingness to pay more...

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