Posts tagged marketing automation RSS

Marketing Automation Beyond the Inbox

Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right? This week, Bizo announced Multi-Channel Nurturing, a solution that promises such digital riches...

2013 Big List of Marketing Automation Software

One of life’s biggest challenges is that there are only 24 hours in a day. And even though many professionals clock in more than the average eight hours a day at work, they still find themselves stretched too thin. This is especially...

Less than 25% Use Autoresponders

Did you hear it? Did you hear the sound of my digital heart breaking into a googol of pieces? That's the feeling I got upon hearing that only 25 percent of companies analyzed from the Inc. 5,000 were using autoresponders within...

Optify Adds Closed-Loop Email Marketing

Business-to-business software vendor Optify is expanding its inbound marketing solution by adding closed-loop email marketing to its suite. Optify’s closed-loop system expands the sales pipeline from every email drop and measures...

Add Pinterest Pin and Follow Buttons with One Click

It was never a question of if , only who and when . And now Eloqua says it is the first marketing automation company to provide customers with the ability to natively drag and drop the Pinterest Pin It and Follow buttons to their most...

Nurturing Users in the Buying Cycle with LoopFuse & Salesforce

Marketing automation platform LoopFuse announced a deepened integration with Salesforce, introducing two new enhancements that will help its users make the most of the popular CRM system. LoopFuse announced the release of LeadFlow...

Prioritizing SEO with Pardot’s Keyword & Competitor Monitoring

Marketing automation software Pardot is offering up some new search engine optimization focused tools (modules) that are worth a look. Pardot’s now includes a feature for monitoring keywords and competitors within the cloud-based...

B2B Metrics Aren't Measuring Up

A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...

Eloqua Brings Social to Demand Generation

Eloqua, a provider of revenue performance management solutions and a company referenced on Website Magazine 's Big List of Marketing Automation Software , has released a set of applications that enable B2B marketers to use social...

One (All-in-One) Platform from Hydra

SaaS marketing solution provider Hydra conducted a survey of 300 UK marketers recently and found that a third of respondents said less than 50 percent of their needs are being met by their current marketing toolset. The survey results...

Marketing Automation and Lead Scoring

The big list of marketing automation software solutions/platforms Website Magazine published recently as well received by our readers. One of the questions we received directly from our faithful fans (quite a few actually) regarding...

Big List of Marketing Automation Software

Marketing automation software is here to stay. No longer an emerging trend or the domain of a select few savvy businesses, these software platforms streamline sales and marketing departments by replacing high-touch, repetitive manual...

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