Posts tagged marketing RSS

The Video Experience Retooled at AOL

Online video consumption is surging, with 78 percent of people watching online videos every week. With the phenomenal level of interest in and usage of video, it's no wonder that digital powerhouse AOL has announced the refocusing...

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Welcome to the Engagement Hub

Popular engagement and loyalty platform Punchtab has unveiled a new digital destination designed specifically for marketers. The destination, called Engagement Hub, allows marketers to engage consumer segments across channels, as well...

Affiliate.com Selects Cake for Performance Marketing Support

Performance-based marketing provider Affiliate.com announced that it is now leveraging the CAKE enterprise platform. CAKE provides a SaaS solution that tracks performance marketing campaigns in real-time, providing real-time analytics...

Marketers to Increase Digital Marketing Spend in 2014

Most companies will be giving their digital marketing a boost in 2014, as new research from ExactTarget reveals that two thirds of marketers plan to increase their investments in digital marketing this year. The study found that 61...

Tips, Ideas & Strategies to Create A Great Marketing Plan

:: By Alex Genadinik, Problemio :: This article is an attempt to compile all marketing strategies that actually work, that should be a part of your marketing plan. These marketing plan tips come directly from businesses which have...

Smarter Digital Marketing for Franchises

Email marketing service StreamSend has announced a service that provides the ability to market and deliver personalized campaigns for individaul franchise locations. StreamSend’s new Franchise Market Automation solution lets...

Tumblr, Not Just for Hipsters Anymore

You didn't think Marissa Meyer and Yahoo bought Tumblr because it added some hipster credibility, did you? Oh no, Yahoo fully intends on turning a profit with the platform. The Yahoo-owned blogging, errr, micro-blogging service...

Omnichannel Customer Service Lacks

Nowadays, brands have the ability to reach consumers through a variety of channels and touchpoints. While this is good for marketing initiatives, brands can actually end up frustrating consumers if they don’t offer a consistent...

Email Marketers Held Back by CPM-Based Pricing No Longer

For far too long, marketers have been paying for their email marketing initiatives on a CPM basis. That's beginning to change and none other Adobe is leading the way. In mid-November (2013), Adobe rolled out a new pricing structure...

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How to Build Your Brand with Humor

:: By Moazzam Adnan, Atlantic.Net :: A few years ago, a ridiculous theater of life marketing experiment took place in Santa Monica. Two car dealerships, one Audi and one BMW, started a tug-of-war match of one-upmanship, through billboards...

From Email to Twitter with Ease

If your digital marketing priority has been to build up an email database, you might have missed out on making some important social connections with your audience and customers. If so, don't worry, SocialBro has got your back...

Marketing to Teens and Tweens Checklist

Marketing to teens and tweens can be challenging for brands. This young customer segment typically does not have money of their own, yet they have the power to influence their parents’ spending decisions. This means that brands...

2013 Big List of Marketing Automation Software

One of life’s biggest challenges is that there are only 24 hours in a day. And even though many professionals clock in more than the average eight hours a day at work, they still find themselves stretched too thin. This is especially...

7 Hot Summer Marketing Strategies for Merchants

The flowers are blooming and the temperatures are rising, which means that summer is getting ready to make its official debut. While this leaves most of us fantasizing about lying by the pool and sipping fruity drinks with umbrellas...

With Smart Marketing, Nothing is Boring

:: By Amie Marse, Content Equals Money :: For certain businesses, developing a dynamic marketing campaign is extra challenging due to products that are quite boring to the average consumer. However, these products don’t have...

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