Posts tagged marketing&pageindex=4 RSS

Yahoo Gets Serious with its Marketing Dashboard

Yahoo, yes Yahoo, has launched a tool for businesses to obtain a "consolidated picture" of marketing results and reputation. Is this the first step in Yahoo!'s return? Using the Yahoo! Marketing Dashboard , small business...

GetResponse Launches App for Email Marketers

A new Android app from email marketing provider GetResponse provides email marketers with the ability to control their campaigns, marketing lists and email reports from their mobile devices. The app offers marketers immediate and continuous...

Prioritizing SEO with Pardot’s Keyword & Competitor Monitoring

Marketing automation software Pardot is offering up some new search engine optimization focused tools (modules) that are worth a look. Pardot’s now includes a feature for monitoring keywords and competitors within the cloud-based...

The Pros and Cons of Affiliate Management Agencies

In the world of affiliate marketing, there is often a clear difference between highly successful “super affiliates” and those who are just starting out. Like any industry, there is a learning curve for affiliates as they...

B2B Metrics Aren't Measuring Up

A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...

Cross Visit Analytics in Adobe's Digital Marketing Suite

Adobe has added a cross-visit analytics feature into its Discover product, an analytics and segmentation solution within the Adobe Digital Marketing Suite. The feature will enable marketers to see a visitors path within a Web property...

Three Ways to Get More Out of Local

While a recent study conducted by GMS Local/GroupM affirmed the growing enthusiasm that online marketers have for the local marketplace, it also found that most national brands are missing the mark with their localization strategies...

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nRelate Publisher Network for Content Marketing

Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 publishers. Nrelate offers widgets which help publishers to showcase content and increase engagement. The platform offers two widgets...

Digby Does Location-Based Mobile Marketing

Multi-channel mobile engagement and commerce solution Digby announced the launch of its LocalPoint platform at the National Retail Federation show this week. The platform enables brands to create “geo-fences” around their...

Eloqua Brings Social to Demand Generation

Eloqua, a provider of revenue performance management solutions and a company referenced on Website Magazine 's Big List of Marketing Automation Software , has released a set of applications that enable B2B marketers to use social...

SMS Marketing Gains Momentum

Hopefully, your customers have an unlimited data plan, because SMS marketing is gaining momentum. According to a recent study from multichannel marketing platform Trumpia , advertisers, marketing/PR professionals and agencies are increasingly...

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Curbing Email List Attrition with Gold Lasso

Losing more email subscribers than you're signing up? It's called list attrition and it's not uncommon. There are of course some solutions! Multichannel marketing software provider Gold Lasso for example today released...

Holiday Marketing Update from Kenshoo

The early holiday numbers are in, which has led digital marketing software provider Kenshoo to unveil its 2011 Online Retail Holiday Shopping Report. Key findings from the report include: Holiday revenue that is driven by search advertising...

Efficient Frontier Puts Adobe Atop Premier Marketing Suites

Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization...

Drive Higher Engagement with These Content Types

A Web marketer's job can be made much easier when meaningful and valuable content is available to promote. There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways...

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