Posts tagged mobile RSS

Target Consumers Through Hyper-Local Push Messages

Consumers leverage a variety of devices throughout the day and as advertisers look to connect with more and more consumers many are turning to platforms and solutions that let them engage with consumers on multiple devices. TouchTunes...

Greater Targeting Options for Yahoo Mobile Advertisers

Mobile has become one of the hottest trends thanks to consumers' deep-rooted love for the technology and the amazing opportunity it provides companies and advertisers to engage with their consumers. To help advertisers communicate...

Paid Search Sees Largest Year-over-Year Spending Increase in Three Years

As marketers seek the most effective ways to reach consumers it’s important they understand how the markets are trending and what other marketers are doing to reach their consumers. IgnitionOne has recently released a report...

Tumblr Adds CTAs to Mobile App

Tumblr initially unveiled call-to-actions (CTAs) for its platform back in December , and now the company has made the functionality available on its iOS mobile app. With the CTAs, buttons are displayed on posts coming from a handful...

Compete Against Friends with New Social Competition App

Social media has skyrocketed to popularity with brands looking to incorporate social aspects into their websites and apps at every turn. Shout TV , a social media platform for sports fans, has recently announced the launch of its own...

Who's Succeeding with Mobile Click-to-Call Ads?

While retail brands garner a majority of the attention when it comes to mobile technology, other verticals are finding mobile devices to be a key part of their business model as well. Marchex , a mobile advertising technology company...

Understanding the Difference in Consumers Desires from Country to Country

The Internet has enabled brands to open themselves up to consumers from around the world. However, in order to best serve their international consumers, brands must first understand how shopping preferences differ between consumers...

Mobile Accounts for Nearly Half of Google Ad Clicks

Each year there are new trends that arise and its important for businesses and professionals alike to analyze these trends in order to figure out where the markets are heading and what the next trend might be. A recently released report...

Google Enables App Search Ads in Google Play Store

App developers are always looking for new ways to get their apps noticed and increase their download rates. Google , via its Android Developers Blog, has announced that app developers are now able to display ads for their apps within...

100 Million App Installs for Appia

Mobile user acquisition network Appia has reached a rather significant milestone - 100 million app installs. Driven in great part by the increasing demand for mobile advertising campaigns, the milestone represents cumulative installs...

Make Your Mobile Messages Hyper-Relevant

Digital advertising has come a long way since its inception and as technology continues to advance so too do the ways in which advertisers can communicate with their consumers. Viggle , an entertainment marketing and rewards platform...

Satisfy Consumers' Appetite for Video

Video is one of the most beloved forms of media on the Internet with Cisco predicting 74 percent of all Internet traffic in 2017 will be from video. What's more, the ever-popular form of media has flexed its muscles in the digital...

Are You Connecting with Millennial Moms?

Millennial moms are expected to spend $200 billion annually by 2017 and $10 trillion within their lifetimes ( according to a 2014 report from Exponential Advertising Intelligence) . With such massive buying power, it’s essential...

Is Google Showing Cracks in its Search Armour?

As marketers look to start the new year off on the right foot they must understand how consumers are viewing their ads. IgnitionOne , a provider of digital marketing solutions, has released their latest report which details digital...

Can Mobile Game Developers Monetize their Apps?

As consumers continue to devour mobile apps, developers will need accurate information on their acquisition and retention efforts in order to stay as competitive as possible in the crowded marketplace. AppsFlyer , a mobile advertising...

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