Posts tagged mobile&pageindex=2 RSS

Understanding the Difference in Consumers Desires from Country to Country

The Internet has enabled brands to open themselves up to consumers from around the world. However, in order to best serve their international consumers, brands must first understand how shopping preferences differ between consumers...

Mobile Accounts for Nearly Half of Google Ad Clicks

Each year there are new trends that arise and its important for businesses and professionals alike to analyze these trends in order to figure out where the markets are heading and what the next trend might be. A recently released report...

Google Enables App Search Ads in Google Play Store

App developers are always looking for new ways to get their apps noticed and increase their download rates. Google , via its Android Developers Blog, has announced that app developers are now able to display ads for their apps within...

100 Million App Installs for Appia

Mobile user acquisition network Appia has reached a rather significant milestone - 100 million app installs. Driven in great part by the increasing demand for mobile advertising campaigns, the milestone represents cumulative installs...

Make Your Mobile Messages Hyper-Relevant

Digital advertising has come a long way since its inception and as technology continues to advance so too do the ways in which advertisers can communicate with their consumers. Viggle , an entertainment marketing and rewards platform...

Satisfy Consumers' Appetite for Video

Video is one of the most beloved forms of media on the Internet with Cisco predicting 74 percent of all Internet traffic in 2017 will be from video. What's more, the ever-popular form of media has flexed its muscles in the digital...

Are You Connecting with Millennial Moms?

Millennial moms are expected to spend $200 billion annually by 2017 and $10 trillion within their lifetimes ( according to a 2014 report from Exponential Advertising Intelligence) . With such massive buying power, it’s essential...

Is Google Showing Cracks in its Search Armour?

As marketers look to start the new year off on the right foot they must understand how consumers are viewing their ads. IgnitionOne , a provider of digital marketing solutions, has released their latest report which details digital...

Can Mobile Game Developers Monetize their Apps?

As consumers continue to devour mobile apps, developers will need accurate information on their acquisition and retention efforts in order to stay as competitive as possible in the crowded marketplace. AppsFlyer , a mobile advertising...

Increase Your Productivity with Simplified Communication

Quick and effective communication is one of the most important features of any business model. Interactive Intelligence Group , a provider of software and services for communications, collaboration and customer engagement, has released...

Visual Content for the Mobile Experience

Visual marketing and commerce platform Olapic (which helps retailers collect, curate and show off their customers' photos) recently announced a partnership with mobile commerce platform Branding Brand. The partnership will enable...

How Valuable is Facebook's Audience Network?

As social media continues to play a larger part in consumers' lives, businesses are looking to take advantage of the media channel. In order for businesses to get the most out of their social media efforts, however, they must understand...

Twitter Unveils New Targeting Feature

Twitter has introduced a new way for advertisers to target consumers with the launch of a feature called “tailored audiences from mobile apps.” This new targeting feature enables advertisers to create audience segments...

Microsoft Acquires Popular Mobile Email App

Mobile and email are two of the most important channels to businesses today. With consumers spending more time than ever on their mobile devices as well as businesses sending more emails than ever , mobile email apps have become a...

Google Enhances Mobile Search Results for Holiday Rush

As consumers kick their shopping activities into high gear, it's vital that merchants take advantage of every opportunity that is presented to them in order to maximize their holiday profits. Google has recently announced that...

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