Posts tagged performics RSS

Images Increase Facebook Engagement

If your looking to increase engagement on Facebook, you might want to start posting more images – at least according to a recent study from marketing firm Performics . The Life on Demand study shows that 44 percent of consumers...

Mothers Know Best About Social Media

The social Web, it turns out, is full of Moms I’d Like to Friend. A new study from performance marketing provider Performics reveals that mothers are more versatile, present and engaged users of social networking sites than other...

Trick or Treat? The Truth About Today's Shoppers

With the height of the holiday shopping season just weeks away, it’s in the best interest of online retailers to cull every bit of data they can about today’s consumers and what they may bring to the table come November...

Weekend Warrior: The Impact of Social Media

Democracy reigns supreme for companies that use social networking to market themselves and their products. A new study by Performics reveals that most users agree that the voicing of opinions on social networking sites can influence...

Mobile Accounts for 12 Percent of Paid Search

Performance marketing firm Performics has released its second-quarter mobile paid search data and found that mobile paid search traffic is now 12 percent of all paid search impressions (mobile + desktop), while mobile clicks are about...

Most Important SocNet? 60% Say LinkedIn

Web users communicate in a variety of ways (email, IM, forums and social networks) but the bulk of activity occurs on a few platforms. So which is the most important for you as a Web professional to participate within? Performance...

Mobile Paid Search Impressions Skyrocket

A new study by Performics (paid search marketing specialists) shows that mobile paid search impressions accounted for 10.2% of all paid search impressions (desktop and mobile) for Performics' client base in Q1 2011. It's the...

Mobile Search Insights - 49% Make Mobile Purchases

Performance marketing agency Performics last week released results from its 2011 Mobile Search Insights study. The study revealed that of people using the mobile Web at least weekly, more than half (57 percent) use the mobile Web more...

Mobile Search Gaining Ground with Users, Marketers

Analysts at digital marketing agency Performics are expecting a little March Madness of their own. If estimates are correct, mobile paid search will hit the double-digit tipping point this month, meaning that it will represent at least...

Bing/Yahoo Migration - In the Trenches

There has been a shortage of useful information for search marketers related to the Bing/Yahoo advertising migration - that fortunately is starting to change as agencies and advertisers dig in to the modified platform. Search marketing...

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What Shoppers Discuss Most on Social Networks

The latest installment of a series of reports on the impact of social media, conducted by ROI Research Inc. and sponsored by Performics, examines how consumers use social networking sites to get advice on what to purchase; how they...

Buyer Trend Study (2009) from Performics

Last week Performics released findings from an eight month study of consumer behavior which showed that Generations X and Y (consumers age 18-44) were assisting the economic recovery by continuing to splurge on certain types of purchase...

Performance Marketing: Travel & Home

The U.S. economy has yet to really turn around. Whether the bottom in site or not, one thing is for certain - consumers are spending less and that isn't good news for performance marketers. Performics released the second month’s...

Consumers Still Spending

Performics unveiled a study which revealed that online retailers may still find themselves well positioned in this depressed economy, with 60 percent of respondents saying they will spend equal or more money online in the next 60 days...

Anatomy Of a Successful Campaign

What does a successful Internet campaign look like? Performics announced last week that their recent campaign for Cabela’s has been awarded the “Best Performance Marketing Campaign” for the 2009 ad:tech awards. Performics’...

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