Posts tagged personalization RSS

Pet Insurance Gets Personal

Purchasing insurance is a personal thing – regardless if it’s for an individual or a family pet. Because of this, pet insurance provider Petplan knew it had to offer personalized experiences to all of its site visitors...

The Time is Now: Personalization in The Age of Contextual Marketing [INFOGRAPHIC]

No Web professional will argue that personalization doesn't work, but marketers aren't as advanced in this regard as their customers think or expect. A new study by Forrester, commissioned by SAP Hybris, compared the perspective...

5 Showstopping Websites & What They Did Right

:: By Nadav Shoval, Spot.IM :: As you know, your website is the face of your brand--or ambassador if you will. Like any good representative, an ambassador has to look and act the part by putting his or her best face forward, empowering...

Marketers Think Too Highly of their Personalization Efforts [Infographic]

It's been well-reported that consumers are willing to share personal information in exchange for some type of benefit - either in the form of a better experience through personalization or a promotional offer. If they are willing...

Consumers Want Personalization this Holiday

As the world will see over the next few months, e-commerce is thriving, but what will consumers expect this holiday from their digital experience? MarketLive released the results from its 7th Annual Holiday research Study and it reveals...

The Majority of Product Searches Start on Amazon

A whopping 44 percent of U.S. consumers go straight to Amazon when beginning to search for products online, bypassing search engines like Google, Bing and Yahoo. This data, which comes from a recent Survata study commissioned by BloomReach...

Adobe's Personalization Push

Adobe is introducing several new features at the &Then/DMA conference this week that focus on helping brands get personalization "right." SUBSCRIBE to Website Magazine - 12 Issues FREE Personalization can be tricky as...

Retailers Need to Step up Personalization Efforts

For those selling products aimed at holiday shoppers, the gift-giving season is here (and has been a focal point for quite some time). Retailers’ efforts start long before even the most prepared shopper takes out his or her credit...

Boost Email Opens with Personalization

If you want to boost your email marketing open rates, look no further than personalization. According to a recent Constant Contact study of more than 100 billion emails sent in 2014 and 2015, sending more personalized email campaigns...

Getting Personal with Recommendations

Real-time Web personalization software provider Evergage has unveiled new recommendation capabilities for its platform. The new capabilities come from Evergage Recommend , which is an integrated recommendation system that is a native...

Personalizing the Content Experience

Technologies are emerging that are enabling brands to better personalize the digital experience for Web users - even if they are classified as "unknown." Content recommendation solution BrightInfo recently announced a new...

The Time is Now for Personalization

You have likely heard about the practice for years, but if you're a 'Net professional today, chances are excellent that you're about to start using it more often. A new report from real-time personalization provider Evergage...

Making Email Personalization Personal

Despite all the technological advancements in the past decade, most senders have yet to master the art or science of personalization - and that's unfortunate because there tends to be no more effective marketing channel than that...

Consumers Freely Give Personal Info for Personalization, Perks

No longer viewed as creepy or a violation of privacy, almost half of consumers will share personal details and opt-in to receive relevant, targeted, personalized communication and information from companies they trust, as long as it...

Solving the "Oh, We've Met Before" Problem on the Web

Imagine seeing an acquaintance at a store who you embrace and make small chit chat with, and then imagine seeing that same friend at a dinner party (even later that night) who then acts like he or she has never seen you before. It...

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