Posts tagged personalization RSS

Bing Gets Personal

Microsoft is bringing some of the personalization features from its new personal assistant Cortana to the search experience. The company has begun displaying a set of personalized cards on the Bing homepage that aim to help users keep...

Manage SmartVideos with New Lifecycle Platform

SundaySky has unveiled a new platform that enables marketers to create and manage their SmartVideo campaigns through a self-service console. The platform, dubbed the SmartVideo lifecycle marketing platform , enables marketers to create...

Reacting Quickly to Customer Insights

User management solution Janrain has released a new version of its platform which features an interactive dashboard to help digital marketers transform their personalization and targeting strategies. Janrain's Customer Insights...

Retailers can Recommend the Right Products with Listrak

Listrak is expanding its digital marketing services past email, as the company is preparing to introduce a personalization engine for retailers at the end of the month. The service, called Recommender , will work with Listrak’s...

Product Customization Comes to 3dcart

3dcart merchants can offer product customization to their customers, thanks to a new partnership between the e-commerce software provider and product customization solution Doogma. Through the partnership, 3dcart merchants can include...

Advertisers Get Smart with Videos

Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. In fact, eMarketer predicts that U.S. video ad spend will climb from $4.14 billion in 2013 to $8.04 billion by 2016. One of...

5 Reasons Amazon Wins at E-Commerce

When it comes to e-commerce, Amazon is king. Not only does the online retailer offer millions of products, but it also provides a good user-experience with its digital best practices and top-notch customer service. Although those factors...

Email Marketers Win with Personalization

Personalization is key when it comes to email marketing, as a new study reveals that personalized emails actually generate six times higher transaction rates and revenue per email than non-personalized messages. Experian Marketing...

A Pin-Worthy Personalization Idea

Did you know that 47 percent of online consumers have made a purchase based on merchandise they saw on Pinterest? This figure from BlogHer, is one reason why email marketing services provider Listrak recommends a "social Saturday"...

5+ Mobile-Personalization Services to Know

Smartphones have become one of the most valuable tools for shoppers. These handheld devices can be used to not only find businesses on the go, but also to make purchases, research products and compare prices while in stores. All of...

Strategy, Structure and Support: The Three S’s of Website Success

By Redicka Subrammanian, CEO of Interakt Digital Communications Group Companies can no longer afford to treat their corporate websites like works of art that can be hung up and admired from a distance. Today’s corporate website...

The Showroom Showdown

Showrooming, defined as using a brick-and-mortar store as a showroom to browse and then purchase from a competitor for a less expensive price, is now a mainstream shopping behavior, according to a new report from mobile marketing solutions...

Web Trends Brings a Real-Time Stream of Customer Data to SDL

Customer experience management provider SDL and analytics and optimization solution Webtrends have joined forces to help marketers improve customer engagement. SDL users can now tap into WebTrends Streams, a real-time intelligence...

6 SEO Game Changers to Know

By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most...

13 E-Commerce Trends for 2013

By Mark Simpson, Founder and President, Maxymiser 2013 is here and it's slated to be the biggest e-commerce year in history. Consumers will demand more from the digital properties they visit and businesses will race to not only...

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