Posts tagged personalization RSS

Boost Email Opens with Personalization

If you want to boost your email marketing open rates, look no further than personalization. According to a recent Constant Contact study of more than 100 billion emails sent in 2014 and 2015, sending more personalized email campaigns...

Getting Personal with Recommendations

Real-time Web personalization software provider Evergage has unveiled new recommendation capabilities for its platform. The new capabilities come from Evergage Recommend , which is an integrated recommendation system that is a native...

Personalizing the Content Experience

Technologies are emerging that are enabling brands to better personalize the digital experience for Web users - even if they are classified as "unknown." Content recommendation solution BrightInfo recently announced a new...

The Time is Now for Personalization

You have likely heard about the practice for years, but if you're a 'Net professional today, chances are excellent that you're about to start using it more often. A new report from real-time personalization provider Evergage...

Making Email Personalization Personal

Despite all the technological advancements in the past decade, most senders have yet to master the art or science of personalization - and that's unfortunate because there tends to be no more effective marketing channel than that...

Consumers Freely Give Personal Info for Personalization, Perks

No longer viewed as creepy or a violation of privacy, almost half of consumers will share personal details and opt-in to receive relevant, targeted, personalized communication and information from companies they trust, as long as it...

Solving the "Oh, We've Met Before" Problem on the Web

Imagine seeing an acquaintance at a store who you embrace and make small chit chat with, and then imagine seeing that same friend at a dinner party (even later that night) who then acts like he or she has never seen you before. It...

A More Fluid E-Commerce Experience

The e-commerce industry is growing at a rapid pace, with eMarketer predicting the market will reach $23.927 trillion in worldwide sales in 2015. The industry’s growth can be attributed to shoppers feeling more comfortable conducting...

Granularity is Key; Machine Learning for Personalization

Consumers react well to personlization in their digital lives, but it's increasingly difficult for today's marketers to keep pace. Fortunately, thanks to some innovative approaches (and powerful technologies, of course), that...

Grab Attention with Greater Ad Personalization on Mobile

If you want to make an impact on today's mobile users, you'll need to grab their attention. And, increasingly, that means getting personal. IPG Media Labs and Yahoo recently conducted a test of 81 ad variations with various...

Consumers Demand Personalized Shopping Experiences

The majority of consumers want personalized and consistent experiences when they are shopping online. In fact, new data from MyBuys’ seventh annual Personalization Consumer Survey reveals that 53 percent of consumers say it’s...

Real-Time Web Personalization for B2B

Web personalization solution Evergage has released a new capability that will enable B2B companies to deliver relevant experiences by detecting a visitor's company and industry information. Utilizing multiple IP data sources and...

The Most Common Personalization Mistakes Companies Make

With Gartner data revealing that customer experience was the top area of marketing technology investment in 2014, it is no surprise that many brands are clamoring to jump on the personalization bandwagon. Novice mistakes, however,...

3 Fail-Proof Personalized Marketing Tactics to Try

:: By Allison Howen :: Ninety-four percent of businesses state that personalization is critical to their current and future success according to the Realities of Online Personalisation study from Econsultancy and Monetate. While there...

Personalization and Product Prioritization with Evergage SmartHistory

Evergage, which provides a suite of Web personalization solutions, has announced a new tool that provides website visitors access to the product pages they previously viewed based on their prior level of engagement. Positioned as a...

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