Posts tagged personalization RSS

Solving the "Oh, We've Met Before" Problem on the Web

Imagine seeing an acquaintance at a store who you embrace and make small chit chat with, and then imagine seeing that same friend at a dinner party (even later that night) who then acts like he or she has never seen you before. It...

A More Fluid E-Commerce Experience

The e-commerce industry is growing at a rapid pace, with eMarketer predicting the market will reach $23.927 trillion in worldwide sales in 2015. The industry’s growth can be attributed to shoppers feeling more comfortable conducting...

Granularity is Key; Machine Learning for Personalization

Consumers react well to personlization in their digital lives, but it's increasingly difficult for today's marketers to keep pace. Fortunately, thanks to some innovative approaches (and powerful technologies, of course), that...

Grab Attention with Greater Ad Personalization on Mobile

If you want to make an impact on today's mobile users, you'll need to grab their attention. And, increasingly, that means getting personal. IPG Media Labs and Yahoo recently conducted a test of 81 ad variations with various...

Consumers Demand Personalized Shopping Experiences

The majority of consumers want personalized and consistent experiences when they are shopping online. In fact, new data from MyBuys’ seventh annual Personalization Consumer Survey reveals that 53 percent of consumers say it’s...

Real-Time Web Personalization for B2B

Web personalization solution Evergage has released a new capability that will enable B2B companies to deliver relevant experiences by detecting a visitor's company and industry information. Utilizing multiple IP data sources and...

The Most Common Personalization Mistakes Companies Make

With Gartner data revealing that customer experience was the top area of marketing technology investment in 2014, it is no surprise that many brands are clamoring to jump on the personalization bandwagon. Novice mistakes, however,...

3 Fail-Proof Personalized Marketing Tactics to Try

:: By Allison Howen :: Ninety-four percent of businesses state that personalization is critical to their current and future success according to the Realities of Online Personalisation study from Econsultancy and Monetate. While there...

Personalization and Product Prioritization with Evergage SmartHistory

Evergage, which provides a suite of Web personalization solutions, has announced a new tool that provides website visitors access to the product pages they previously viewed based on their prior level of engagement. Positioned as a...

Deliver Personalized Content to Site Visitors

AddThis is helping its Pro subscribers get personal, as the content engagement platform has unveiled new audience targeting capabilities that enable brands to deliver more personalized content and offers to site visitor. The new audience...

5 Ways to Get Started on Website Personalization

By Noah Logan, Upland Software The sales and marketing funnel is dramatically different now than it was just less than 10 years ago. According to Forrester Research , today's B2B buyers may go up through at least two-thirds of...

Now That's Smart Web Design

When companies are founded on the idea of improving a shopping experience through what’s best about the Internet and technology – some really smart things can happen. Take Smart Furniture as the example. Its story has all...

Duda Offers DIY Personalization, Partner Program

Duda is looking to shake up the DIY website building industry, as the popular platform has just launched a new tool that enables users to deliver personalized experiences to their website visitors. The tool, dubbed inSite, enables...

LivingSocial Adds Personalization Gems

LivingSocial is getting personal with daily deal shoppers, as the company has introduced some new personalization features to its service. For starters, LivingSocial unveiled a “ Daily Gem ” initiative, which provides consumers...

Bing Gets Personal

Microsoft is bringing some of the personalization features from its new personal assistant Cortana to the search experience. The company has begun displaying a set of personalized cards on the Bing homepage that aim to help users keep...

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