Posts tagged petco RSS

Brand Examples: Social Profile Designs on the Big 3 Networks

When social networks first arrived on the scene, most business professionals were entranced by the vast marketing opportunities that these sites offered. Teams spent long hours not only creating content strategies, but also designing...

Petco Explores Customer Sentiment with LivePerson's LP Insights

Real-time engagement and analytics solutions are certainly all the rage these days among enterprise marketers, but who are these platforms really designed for and how do they work? With so many variations on engagement-focused software...

Personalization, Segmentation and ROI

It's not difficult to make a case for testing segmentation and personalization. You'd have to have be pretty thick-headed not to see the benefits. Most merchants however don't engage in the opportunity that is present....

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