Posts tagged ppc advertising RSS

How Does Marketing Integration Benefit Small Businesses?

:: By Joy Gendusa, PostcardMania :: The development and evolution of the Internet has opened up huge possibilities to small businesses. Marketing options such as websites, pay per click (PPC), email and search engine optimization ...

How Lifecycle Marketing Helps Small Businesses Thrive

:: By Greg Head, Infusionsoft :: If you read all of the advice and articles on growing your small business online and with social media, the marketing game can seem exceptionally complicated these days. Between CRM and countless marketing...

Tips to Improve PPC Campaigns and Reduce Cost Per Click

:: By Travis Bliffen , Stellar SEO :: Pay per click advertising can be an effective method of driving traffic instantly to your website or blog. In case you are new to PPC advertising, it is a method in which you create ads, select...

Five Non-Google PPC Programs

Yes, we get it, Google does everything. Ask an affiliate marketer what they think the best Pay-Per-Click (PPC) program available is and they'll likely say Google AdSense. Why? Because it's free, easy-to-use and comes with a...

Super-Charged PPC Ads

Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In particular, writing great PPC ads can be a real struggle. With numerous products that have various benefits and varying price points...

Twitter Search Intrigue and Holiday Selling Tips

This week on Website Magazine Radio we address a very interesting Twitter search strategy to get indexed properly, found by Twitter searchers and get more clicks in the process. Also, we offer up several tips for the home stretch of...

WM Radio: Discussing PPC, and CPM vs. CPA

Pay-per-click marketing is the focus of this episode of Website Magazine Radio, as we talk with specialist Sergio Alvarez, COO of AI Media Group. We talk about the past, present and future of PPC and strategies to help your business...

31 Back-to-School Keyword Targets

For most students, summer is in full swing. Going back to school is far from the top of their minds. However, for retailers, online marketers and publishers, back-to-school should be top-of-mind. Take a look at the chart shown here...

OneRiot to Monetize Real-Time Web

OneRiot, a leader in the real-time search space has released a new product to target advertisements to users of the real-time Web. RiotWise Trending Ads streams advertisements aimed at trending topics in the real-time Web. These ads...

Keep Your Edge on Competitive PPC Keywords

By Joseph Kerschbaum Staying competitive for your most sought-after keywords requires diligence, persistence, and a strategic utilization of the tools and reports that are available to you as a pay-per-click (PPC) manager. Improve...

Syncing Search Marketing and Inventory

Search marketing platform Kenshoo unveiled RealTime Campaigns today, a feature which links a company's search marketing program directly to their e-commerce or inventory system. Connecting inventory and marketing clearly offers...

StatsJunky for PPC Affiliate Marketers

Affiliate pay-per-click marketers are some of the hardest working Web professionals on the 'Net. That's why when you come across a tool that might just aid that group in terms of lowering the time they spend managing campaigns...

Click-fraud Declines in Q1 2009

Click Forensics released PPC fraud figures from the first quarter 2009 last week. There is good news for PPC advertisers. The overall industry average click fraud rate was 13.8 percent for Q1 2009. That’s down from 17.1 percent...

Google Reorganizes SERP Sitelinks: What You Need to Know

Google has been displaying site links - the linked words below a main search result that leads to internal pages of that website - for some time now. But there has been a restructuring. Now, instead of the stacked appearance of several...

Yahoo! Gains Ground in Search Advertising

AdGooroo has released their Search Engine Advertising Update for Q1, and the findings are positive for Yahoo! The report finds that Yahoo! is gaining some ground in the paid advertising marketplace. According to the report, Yahoo!...

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