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Pinterest is Not Influencing Purchasing Decisions

It is no secret that Pinterest has taken the Internet by storm, reaching the elevated status of a top 30 site according to Hitwise. A new study, however, reveals that the social sharing site is not actually influencing consumer purchasing...

Location-based Marketing with Silverpop

The acquisition of location-based marketing platform PlacePunch, from Web-based solution company Silverpop , will add a new dimension to the company’s Social Connect Strategy — which is designed to help marketers drive...

Consumers Love Coupons, Merchants Reap Benefits

Merchants are reaping benefits from the online coupons that they are marketing, according to a recent study that was conducted by Forrester Consulting . “The Impact of Online Coupons and Promotion Codes” study was commissioned...

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