Posts tagged research RSS

Ad Research with RedBooks And WhatRunsWhere

Can I pick 'em or what? Several months ago, Website Magazine gave some coverage to WhatRunsWhere , an innovative online service that enables online media buyers to see exactly where certain advertisers were appearing with their...

Consumer Reviews in the Engagement Era

How much influence do reviews from consumers have on the purchasing decisions of other consumers? Turns out, quite a bit, according to the recently released “Buy It, Try It, Rate It” study from Weber Shandwick. The majority...

Google Study: Search Ads Prompt Traffic

Online advertising has always been blessing for marketers because of how much easier it is to track and actually retrieve data on how their ads are performing. And yes, we have all heard about the supposedly questionable accuracy of...

Find Link Targets, Prospects with Similar Site

One of the best ways to grow an audience is to find other audiences in your industry. Similar Site Search (Similar-Site.com) does just that, and more. Simply enter a website into the search bar at the top and you'll get a list...

Findability Makeover: ScottishHomeImprovements.com In Focus

Consumers and prospects are looking for your products and services. They must be able to find it easily and quickly, and their expectations must be met after landing on your page. In each issue of Website Magazine, I will examine a...

Compete's SEO/SEM Breakouts

I don't say this very often about a company, but Compete.com has really impressed me with their latest announcement that paid versus natural search breakouts are available in their search analytics solution. The data shows the...

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What Are Users Searching For?

A research study from Penn State revealed that roughly 80 percent of searches are "informational" (looking for a specific fact or topic), 10 percent are "navigational" (looking to locate a specific website) and...

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Searching For Brand Information

For business owners who want to name a new product, find out what products their competitors are selling or license their brand to a larger company, there is a pretty good, free database in FindOwnerSearch.com , a resource that enables...

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Free, Easy, Ongoing Competitive Research

If you are obsessed with what your competitors are doing, then check out Competitio.us - an excellent resource for making the process of competitive research much easier. The service enables anyone a simple way to track who competitors...

Forum Research With Dipiti

If you are researching a topic or want to keep track of what is being said about a certain product or brand, there is often no better place than an active Internet forum. While search engines are wonderful resources to help us locate...

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