Posts tagged socia media&pageindex=2 RSS

A Lack of Social Media Cohesion

New research from eCommerce and digital marketing company Acquity Group reveals that more than 75 percent of brands lacked a cohesive social media presence across the major platforms. Results from the agency’s 2012 Brand eCommerce...

10 Ways to Optimize On-Site Social Interaction

The Web is a social place now, and that’s just something that we’re all going to have to get used to. Today, the vast majority of end users are demanding, if not already expecting, the brands that they engage with to have...

Staying Social in 2013

Over the last few years social networks have made a huge impact on how businesses operate (to say the least), and Web workers should know that there are no signs of this trend slowing down anytime soon. Not only do most businesses...

The Marketing Main Event: Search vs. Social Media

For Internet advertisers, the main event face-off for 2012 is the on-going battle between social media and search for the attention of advertisers. On the one hand, search has a much longer, more complete history than social media...

In-Stream Transactions Come to Instagram

Social commerce payment system Chirpify is no longer just looking to monetize content on Twitter. In fact, it seems to be banking on the hope that a picture can be worth a thousand dollars, as the company recently expanded its platform...

Digital Content Etiquette

Today’s technology is transforming life and the way we communicate. New communication networks are replacing traditional telephone conversations and face-to-face meetings. According to the Radicati Group, each channel - email...

Superfans Drive Facebook Engagement

Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...

Facebook Advertising Master Guide

A user base of more than 900 million people has helped Facebook become one of the top advertising platforms for marketers on the Web. However, starting an advertising campaign on the world’s most popular social network can be...

Trend Spotting (and Funding) with Dataminr

As if you needed it, here's a little more evidence that social media remains of great interest to the venture capital crowd these days (as it should be with the Web technology worker, too) : social media analytics company Dataminr...

Winning Strategies for Search Marketing

In today’s global marketplace, utilizing a winning online media strategy means remaining aware of the wide array of tools available to savvy business professionals and entrepreneurs looking to expand web presence. Digital marketing...

Twitter Ups Relevancy of Targeted Ads

After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network....

Studying Social Traffic

Nothing has had a bigger impact on the future of the Web than social media. Seemingly overnight, everyone on the Internet was closely connected, both to one another and to all of the businesses operating in cyber space. For Web marketers...

Digital Strategy for This Year's DNC

When Business Empire Consulting (BEC), a digital agency specializing in integrated campaigns developed from big data insights, accepted the challenge of making this year's Democratic National Convention the most open and accessible...

HootSuite Adds Yammer to App Directory

HootSuite is constantly adding applications to its ever-expanding App Directory , but this newest integration grabbed our attention because it features one of the most popular private enterprise social networks – Yammer . The...

The Most Popular Social Media Management Systems

Although we all know the large audience that businesses can potentially reach through a strong social media campaign, one of the biggest complaints from professionals is that this marketing channel is too time consuming to manage and...

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