Posts tagged social media analytics RSS

Making the Strategic Social Leap

Advancing from Analytics to Business Opps :: By Richard Pasewark, CEO of Visible Technologies :: For years, marketing directors have asked themselves the same three burning questions: How can we make our next product leapfrog the competition...

Casse-Y Study in Digital Best Practices

From email marketing and social media to e-commerce and video, self-made fitness sensation and online personality Cassey Ho knows a few things about building an online business. In fact, using her own handheld cameras and editing skills...

Studying Social Traffic

Nothing has had a bigger impact on the future of the Web than social media. Seemingly overnight, everyone on the Internet was closely connected, both to one another and to all of the businesses operating in cyber space. For Web marketers...

Take Social Media Analysis a Step Further

Internet marketers are constantly trying to find the best ways to leverage social media platforms to get the most out of their time spent on these sites. And with all of the social networks out there, they can spend a lot of time on...

Social Media Analytics & Internet Marketing

As social media keeps providing new marketing opportunities, in addition to a way for online users to simply pass the time, the need for social analytics is becoming more pressing. Utilizing reporting tools that are available online...

Omniture Taps Facebook for Social Media Marketing

Omniture is a leading provider of "business optimization software." Facebook is the world's leading social network. Put them together and you have a package for the ultimate in social media marketing measurement. Today...

Social Media Mis-Measurement

Web analytics provider Tealium believes that businesses are "grossly" under-counting their traffic by not meausuring "view-through" traffic. According to the study, only 20 percent of visitors to websites from social...

Social Media Analytics Spend to Increase in 2008

BusinessWire is reporting on Sapient's new annual Interactive Marketing Survey, comprised of 120 senior level respondents directly or indirectly responsible for managing digital marketing budget allocation across multiple channels...

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