Posts tagged social media&pageindex=21 RSS

Brand Marketers Adopting Social Media in Droves?

eMarketer released a report from Eqaution Research detailing how brand marketers are coming around to social media - in a big way. The report states that 59 percent are using social media today, but that number will grow to 82 percent...

Conversational Research with BackType

Whether you're getting ready to write a new blog post or doing some market research for a new product, check out BackType to see what people are talking about. It's pretty simple - just enter your term or keyphrase in the search...

Pluck & Twitter; A Social Bridging Initiative

The Pluck social media platform (from distributed social media pioneer Demand Media) announced the availability of Twitter functionality. Pluck and Twitter combined will offer users the ability to share conversations from their community...

School’s (NOT) Out for Summer

SEMPO just announced that it’s adding two new courses to its collective of effective search marketing classes. “Linking and Brand Management” and “Social Media” are live online and available for immediate...

Social Media Eye Tracking Study

A new eye tracking study conducted on Facebook, Twitter and YouTube by digital marketing provider Oneupweb reveals some interesting trends, including the way users interact with paid ads in social media . “We wanted to know if...

Social & Local; Now More Than Ever

Just a quick note: Yelp announced a new feature which makes social media more relevant to your offline (local) business than ever before. The new feature lets users share Yelp reviews with Facebook and Twitter. It's easy to imagine...

Findability Makeover: ScottishHomeImprovements.com In Focus

Consumers and prospects are looking for your products and services. They must be able to find it easily and quickly, and their expectations must be met after landing on your page. In each issue of Website Magazine, I will examine a...

Participatory Marketing and Gen Y

The Participatory Marketing Network (PMN) released results of a new study showing that only 22 percent of Generation Y consumers are using Twitter. When asked about social network usage, however, 99 percent of this same group reports...

Social Media Mis-Measurement

Web analytics provider Tealium believes that businesses are "grossly" under-counting their traffic by not meausuring "view-through" traffic. According to the study, only 20 percent of visitors to websites from social...

Social Media & Non Profits

ThePort Network , NTEN , and Common Knowledge co-released results of a survey examining the use of social networking as a marketing and fundraising channel. - Among commercial social networking sites, Facebook is the most popular,...

Twitter: Find Available Usernames

Domain research engine Domain Pigeon now enables users to search and browse unclaimed Twitter usernames in addition to domain names. Much the same way domain name research works on Domain Pigeon, users can filter results to display...

Social Media Calculator and the Economics of Branded Apps

Social media application company Buddy Media released a "social media calculator" and a report that offers a valuable comparison of the spend and number of engaged users generated from social media apps versus online display...

Marketing To Moms Online

A new two-part marketing report ( Digital Mom by Razorfish and CafeMom) indicates that moms' digital behaviors change remarkably when their children hit 12 years old and that mobile browsing and social media channels are increasingly...

2009 Web Predictions - Website Magazine on Social Media, Ecommerce, Internet Advertising, Affiliate Marketing and SEO

2008 has drawn to a close, and many Web professionals are wondering what next year will bring. It may seem arbitrary to make predictions, but the Web business is not a static industry and forecasting often shines the light on our practical...

Monetizing Social Media at WebJam

Branded social networking solution provider WebJam yesterday announced the launch of their Premium Services for communities. These services allow end users to monetize their sites with advertising, and offer companies the ability to...

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